Skip to main content

The LG Signature OLED T is official, and gorgeous — and transparent

The LG Signature OLED T, with its contrast screen not quite halfway unfurled.
The LG Signature OLED T, with its contrast screen not quite halfway unfurled. Phil Nickinson / Digital Trends
The CES 2025 logo.
Read and watch our complete CES coverage here

You had to wonder if maybe LG wasn’t setting us up for something at CES 2024. On one hand, the company has long loved to preannounce its major announcements ahead of an event. And it did so in the weeks leading up to the Consumer Electronics Show in Las Vegas. There are new televisions, of course, both on the QLED front, as well as new OLED sets. There are new soundbars to wirelessly give even greater life to the audio, should you decide you want something more than what the TVs can offer on their own. And there’s the new CineBeam Qube projector, which doubles as an art piece. All of that is pretty cool.

But none of it compared to the bombshell LG dropped ahead of its CES press conference, which itself is a day before the show officially opens. It’s another OLED. But the LG Signature OLED T brings transparent OLED technology to something that’s not just theoretical. It’s not just showing off the tech for the sake of showing off the tech, which is something we’ve seen with transparent screens for years. This is something LG intends to be on sale in the second half of the year (maybe — it wouldn’t get anywhere close to actually pinning down a date), and it’s something it intends on actually getting into homes.

LG Signature OLED T as seen at a press demo at CES 2024 in Las Vegas.
You can’t have a transparent TV demo without an aquarium, and the LG Signature OLED T has an excellent one. Phil Nickinson / Digital Trends

Let’s just be upfront, however — there’s almost a 100% chance that if you have to ask how much the LG Signature OLED T costs, it’s probably not in your price range.

Recommended Videos

Be that as it may, we’ve seen the Signature OLED T in action, and it’s stunning. To oversimplify things, what you have is a transparent OLED panel in the front, with an opaque film (LG calls it a contrast screen) that can unfurl itself behind the image, giving you a traditional sort of TV picture. But retract the contrast screen, and you now have a transparent OLED television.

Please enable Javascript to view this content

And that means you can have some serious fun with what’s on the display. It can do artwork and video, of course. And, yes, you can turn it into a sort of virtual aquarium (which inevitably is the sort of demo you see with this sort of transparent tech).

The T-Bar feature on the LG Signature OLED T can be used to show news and information while the rest of the screen is transparent.
The T-Bar feature on the LG Signature OLED T can be used to show news and information while the rest of the screen is transparent. Phil Nickinson / Digital Trends

LG’s gone further than that, though, with something it calls the T-Bar. Think along the lines of a news and information ticker that lives in the bottom six inches or so of the Signature OLED T, backed by the base in which the contrast screen and electronics live. So you can have all kinds of info there while the rest of the screen is transparent, avoiding the annoyance of a big, black screen staring blankly at you all day when not otherwise in use.

“An incredible feat of consumer-driven innovation, LG Signature OLED T offers brand-new screen experiences, plus the picture quality and performance of our award-winning OLED technology,” Park Hyoung-sei, president of the LG Home Entertainment Company, said in a press release officially announcing the Signature OLED T. “LG’s transparent OLED gives customers greater freedom to curate their living spaces, completely redefining what’s possible and pointing the way to an exciting future for the television industry.”

The LG Signature OLED T uses the Zero Connect Box to wirelessly beam video and audio to the TV.
The LG Signature OLED T uses the Zero Connect Box to wirelessly beam video and audio to the TV. Phil Nickinson / Digital Trends

Indeed, it’s pretty spectacular to see in person, and not just for the novelty of the transparent screen. And to be clear, that’s not inherently new tech. What’s really cool here is how LG has combined the transparent OLED display with its existing Zero Connect Box (borrowed from the M4 OLED lineup) and put a new user interface atop it — there’s no way it could use the same old (but still excellent) webOS, right? — for something that no other manufacturer has done.

And there will be other concerns, too. Price will be chief among them. And while you’re able to wall-mount the Signature OLED T, you’ll need to keep in mind what’s behind the whole getup, lest you sully the experience with basic builder’s special drywall. That’s something that stood out, too, in LG’s demo — it made sure to showcase the Signature OLED T with a proper wood-panel background and floating shelves below and on the side. (That’s something LG says will be an official option, so you’ll not be left to your own devices for figuring out how to make this TV look good in your home.)

Another cool feature: Content can be tailored to take advantage of the transparent nature of the LG Signature OLED T. In one demonstration, the contrast screen was triggered by what was on the display at a specific time, and LG says it’s working with content partners to expand on that idea.

So, it’s early days yet for the LG OLED Signature T. We’ll have more questions and get more answers as the year progresses. But in the meantime? This is something you absolutely must see.

Phil Nickinson
Former Digital Trends Contributor
Phil spent the 2000s making newspapers with the Pensacola (Fla.) News Journal, the 2010s with Android Central and then the…
LG’s 2024 OLED evo TVs available for preorder and start at $1,500
2024 LG OLED evo G4 TV.

After wowing us at CES 2024 with a sneak peek of its transparent OLED TV and its newest wireless OLED M4, LG has now officially released the first prices and availability of its newest OLED evo G4 and C4 models, which start at $1,500. Preorders are available starting February 28 on LG.com, with deliveries expected to happen in late March.

As part of its preorder promotion, if you buy either model through March 17, 2024, you'll get a free LG Smart Cam, plus free wall mounting or TV stand setup. There's also a 25% discount on LG's OLED-compatible soundbars (SG10TY / SC9S) when you order them with select LG OLED evo G4 and C4 TV models.

Read more
Samsung’s new QD-OLED panels get Pantone’s stamp of approval for color accuracy
A QD-OLED display at Samsung Display's CES 2024 booth.

CES 2024 has been dominated by TV manufacturers touting massive increases in brightness. You can count Samsung among them, but with a slight twist -- the giant electronics firm says its latest QD-OLED TV panels aren't just bright, they're also color-accurate, and it says it has the receipts to prove it.

Specifically, we're talking about Samsung Display -- the Samsung subsidiary that designs and fabricates the displays that eventually get integrated into TVs you can buy from companies like Samsung Electronics and Sony (yes, Sony's QD-OLED TVs use Samsung Display panels).

Read more
Panasonic’s latest OLED TVs are the first with Amazon Fire TV built-in
A Panasonic OLED TV with the Amazon Fire TV interface.

Fans of Amazon's Fire TV experience haven't had a lot of options when it comes to buying TVs that don't require an external streaming device in order to access Amazon's streaming interface. But today, that changes in a big way with an announcement from Panasonic that its newest OLED TVs will have Fire TV built-in, making them the first OLED TVs to do so.

Initially, the global partnership between Panasonic and Amazon will focus on two OLED TV models, the Panasonic Z95A, which will be available in 55- and 65-inch screen sizes, and the Panasonic Z93A, which will come in a 77-inch size. However, it's expected that Panasonic will roll out additional Fire TV-based models in the future.

Read more