Skip to main content

Sony Drops New LCD TVs, AV Receivers

Sony Drops New LCD TVs, AV Receivers

At this week’s CEDIA expo in Denver, electronics maker Sony unveiled two new high-definition 52-inch Bravia LCD televisions and new 1080p-capable AV receivers designed to serve as centerpieces of both audiophile and home theater fans’ dreams.

First, Sony’s two new 52-inch Braivia LCD televisions—the KDL-52XBR2 and KDL-52XBR3—sport the Bravia “floating glass” design (which, really, fails to ispire thoughts of safety during earthquakes, but who are we to argue with style?) and offer full 1080p (1,920 by 1,080 pixel) resolution for the best in high-definition. Both units feature three HDMI inputs, native contrast ratios of 1,300:1 (cranked to 7,000:1 by Sony’s Advanced Contrast Enhancer technology), plus Sony’s Bravia Engine Pro digital image processing system, Sony’s Live Color Creation technology, and a built-in ATSC tuner, a PC input, two high-definition component inputs, one S-video input, and three composite inputs. The main differences between the units? The 52XBR3 is black, and the 52XBR2 is silver…oh, and the silver one is $300 cheaper at $6,500. (We’ll let you do the math to figure out the price of the black model. Expect then to be available in November 2006.

Recommended Videos

In addition, Sony rolled out two new “ES” AV receivers—where “ES” stands for “Elevated Standard”—offering support for 1080p video sources. The new STR-DA5200ES features te debut of Sony’s Cross Media Bar-inspired icon-based menu system for configuration and setup, while the more-affordable STR-DA3200ES enables pass-through for 1080p sources and caters to the market who’s more likely to hook everything up once and live with the results rather than move through menus just to look at pretty icons.

The STR-DA5200ES incorporates the Faroudja DCDi Cinema upscaler, which lets the unit upscale connected video sources to 1080p for display, as well as downscale video for monitoring multiple sources, including multi-zone functions and even surveillance; Sony characterizes the unit as the “most powerful video performing A/V receiver on the market.” The unit also offers picture-in-picture source monitoring and automatic, 30-second speaker calibration, 7.1 channel audio with 120 watts for each channel, upscaling for S-video, component, and composite sources, and features built-in support for XM Satellite Radio Connect and Play and XM Neural 5.1 surround stations. “This receiver was designed with what we call the Full HD 1080 experience in mind, upscaling any source to 1080p, along with the addition of a clever new interface,” said Jeff Goldstein, Sony Electronics’ Home Products Division VP of marketing.

And they’re really pushing the interface: the Cross Media Bar-inspired system ca be displayed onscreen in HD either through the HDMI or component connections, or in standard definition via S-video or composite hookups. Each connected source can be identified by icon, and inputs can be assigned and named using an onscreen keyboard and built-in icons. The interface also provides descriptions and definitions of functions and terms as users scroll over the icons, and hides advanced operations away for safer navigation when toggling between settings. Expect it in October for about $1,500.

Don’t need the pretty icons? The STR-DA3200ES offers the same 120-watt 7.1 audio support and two assignable HDMI, component, and optical connections with active intelligence witching and support for up to eight channels of uncompressed audio. The unit offers multi-channel surround-source setup, text-based onscreen configuration display, multi-room function for two-channel setups, and XM Satellite Radio Connect and Play support. What’s missing? No upscaling. The STR-DA3200ES will happily pass along and display 1080p content, but it’s not going to convert, say, terrestrial HD broadcasts to 1080p just so you can say you’re doing that. However, the price tag is just $900, and it should be available this month.

Curious what else Sony showed at CEDIA? (Hint: more LCD displays, some affordable to mere mortals.) Check out their showcase pages.

Geoff Duncan
Former Digital Trends Contributor
Geoff Duncan writes, programs, edits, plays music, and delights in making software misbehave. He's probably the only member…
Best Sony Prime Day deals: TVs, headphones, PlayStations
The Sony Bravia XR X93L 4K Google TV hanging over a media center in a living room.

It doesn't have to be Prime Day to cash in on Prime Day deals, as there are still a lot out there to grab even though the event has ended. Here we're focusing on Sony, which is regularly one of the best TV brands and has lots to offer from its headphone and gaming lineups as well. The brand is an awesome one whether you’re looking for Prime Day headphone deals or Prime Day TV deals. If you’re keen to improve your entertainment setup at home, you’re going to love these Sony Prime Day deals. Read onward for what’s still left out there.
Best Sony TV Prime Day deals
Sony has been one of the best TV brands for many years thanks to it always keeping on top of the latest technology and developing displays that are truly cinematic in scale. Because of that, if you’re looking for one of the best TVs, you should definitely check out Sony. It can be a fairly premium priced brand but that’s where these Prime Day deals help massively, keeping costs a little lower than before.

Sony 55-inch X80K 4K Google TV --
Sony 55-inch Bravia 3 4K Google TV --
Sony 75-inch X85K 4K Google TV --
Sony 65-inch X90L 4K Google TV --
Sony X90L 4K Google TV --

Read more
You Asked: Sony vs. Sony, neon TVs, and YouTube in HDR
You Asked Feature

This week on You Asked: The Sony A80L versus the 2024 Bravia 8 OLED, how to fix colors that look like neon on your TV, who actually cares about TV speakers, and why aren’t more TV review videos on YouTube in HDR?

Sony A80L vs. Bravia 8 OLED, Worth Upgrading LG C2 to G4? | You Asked Ep. 40
How to fix colors that look like neon on your TV

Read more
Best Sony Memorial Day sales: PS5, TVs, headphones, and more
The Sony 65-inch Bravia XR A95L OLED 4K Google TV in a modern-styled living room.

Sony is one of the most popular consumer electronics brands in the market, so it's not a surprise that there's a lot of demand for Sony Memorial Day sales. Whether you're thinking about buying the Sony PlayStation 5, a Sony TV, Sony headphones or any other Sony device for the holiday, you should check out the top offers that we've rounded up below. These bargains are already available from various retailers ahead of Memorial Day so you can finish your shopping early, but you'll still have to hurry because there's a chance that stocks for some of these deals are already running low.
Best PS5 Memorial Day deals

If you don't own the PlayStation 5 yet, or you want to buy accessories for the console, don't miss this chance at discounts from the available PS5 Memorial Day deals. It's been years since it launched, but the demand for PS5 deals remain high because everybody wants access to the best PS5 exclusives. Investing in accessories will make the PlayStation 5 experience even better, but since they don't come cheap, you should take advantage of the offers that we've rounded up below.

Read more