Skip to main content

Television is fighting a losing battle for the attention of Americans

television is fighting a losing battle for the attention of americans using ipad watching
Image used with permission by copyright holder

Detailed within a new media consumption study conducted by eMarketer, 2013 is the first year in which digital online devices like laptops, desktops, smartphones and tablets are consuming more time of U.S. adults per day than the television. Specifically, the average American spends about 5 hours and 9 minutes per day on digital devices while only four hours and 31 minutes watching television. Digital device consumption has spiked significantly over the last four years due to the increased use of mobile devices like smartphones and tablets. 

time-on-mobile-and-televisionAlternatively, television consumption has hovered around four and a half hours per day since 2010 with no major increase in consumption time. While Americans aren’t spending less time watching television, the growth rate is completely stagnant according to this study.

Recommended Videos

As more people turn to alternative sources of entertainment on other platforms, the television may cease to be the center of attention within the American household. Advertisers traditionally dependent on television programming will need to put a greater focus on digital mobile platforms in order to grow their business.  

Regarding other forms of media, radio consumption has been relatively stable clocking in around one hour and thirty minutes per day since 2010. However, print media (newspapers and magazines) has taken a big hit over the last four years dropping nearly 50 percent. The biggest decline has been with newspaper consumption likely due to consumers shifting to online sources for news including the digital versions of those newspapers.

Since 2010, usage of smartphones for “non-voice mobile activities” has grown from 14 minutes a day to 67 minutes a day. Showing a similar spike in growth, tablets have risen from 1 minute a day during 2010 to 63 minutes a day in 2013. However, standard feature phone usage hasn’t grown at all. Overall, the average American will spend two hours and twenty-one minutes on mobile devices each day. Within the survey, the same amount of time was awarded to the television and mobile categories when the user was multitasking with a mobile device while watching television. 

Topics
Mike Flacy
By day, I'm the content and social media manager for High-Def Digest, Steve's Digicams and The CheckOut on Ben's Bargains…
Best Bluetooth speaker deals: Save on Bose, Sonos, JBL, and more
The JBL Boombox 3 Bluetooth speaker, placed outdoors.

Shopping Bluetooth speaker deals can be a great way to take your music on the go with some savings. You could even consider a Bluetooth speaker for your home theater if the current soundbar deals and subwoofer deals aren’t dropping prices enough for you. Some of the best Bluetooth speakers can get the job done with a home theater while simultaneously making a great portable audio option, and we’re currently seeing Bluetooth speaker deals across all price points. We’ve pieced together all of the best Bluetooth speaker deals going on right now, so read onward for those details. And if you need a device to pair with a new Bluetooth speaker don’t miss out on today’s best phone deals, best tablet deals, best laptop deals, and best TV deals.
JBL Flip 6 — $110 $130 15% off

One of JBL’s most popular Bluetooth speaker options is the JBL Flip 6. It offers louder, more powerful sound than earlier versions of the Flip, as it has a two-way speaker system. This speaker system is designed to deliver loud, crystal clear, powerful sound. This Bluetooth speaker is IP67 waterproof and dustproof, so you can take it to the pool, park, beach, or trail without worry. It will reach up to 12 hours of life on a single battery charge, making it a great portable audio option for just about everyone.

Read more
Best Bose deals: Save on soundbars, headphones, and earbuds
A woman in a park wearing Bose QuietComfort 45 Bluetooth wireless noise canceling headphones.

Even though Bose is one of the more highly regarded audio brands it still manages to offer some affordability for its various lineups, with Bose often finding itself among the best headphone deals, best Bluetooth speaker deals, best soundbar deals, and best subwoofer deals. All of these kinds of devices are in play for a discount right now, which is why we’ve rounded up all of today’s Best Bose deals. Read onward to get a jump on all of the details, and if you need some additional tech to pair with any of these Bose deals be sure to check out today’s TV deals, phone deals, tablet deals, and laptop deals.
Bose QuietComfort II — $219 $279 22% off

The Bose QuietComfort Earbuds II are often recognized as some of the best wireless earbuds on the market. They have great noise-cancellation capability, which makes getting your work done at the office a less distracting endeavor, and which makes taking in movies on your laptop or home theater a more immersive experience. They also have a feature known as Aware Mode, which allows you to hear both your music and your surroundings at the same time. This makes them a safe option for daily commuters, fitness nuts, and bicyclists as well. Along lasting battery and easy phone call controls round out the top features of the QuietComfort II wireless earbuds.

Read more
One of our favorite Hisense TVs has a $400 discount today
Hisense U7N review

Hisense TVs have been rising in our ranks of the best TVs recently. This budget-friendly brand has climbed the ladder of TV stardom over the last few years and is now responsible for some of the most popular LED-LCDs and ULEDs (what Hisense calls a QLED TV). We’re always looking for great TV deals, and it just so happens that one of our favorite markdowns of the week is on an awesome Hisense:

For a limited time, when you purchase the Hisense 65-inch U7N ULED at Best Buy or Amazon, you’ll pay $700. At full price, this model goes for $1,100. Here’s an idea: why not put that $400 you saved toward one of the best soundbar deals we found?

Read more