News Corp. today announced a new digital video service dubbed Fox on Demand, which will make full episodes of select Fox television programming available via Fox’s hot online property MySpace as well as the Web sites of two dozen local Fox affiliate stations after the shows are first broadcast. Shows will be available in their entirety on an ad-supported basis; programming to be made available via the sites includes Fox shows Bones,Prison Break,Standoff,Vanished,Talk Show with Spike Feresten,Til Death,The Loop, and Justice. Other shows may appear throughout October and November.
The move is a way for Fox to maintain some interest in its original primetime programming while the network defers to Major League Baseball playoffs and (eventually) the World Series, which will disrupt broadcast schedules; Fox will promote the online availability of its shows during MLB broadcasts.
“Offering free access to FOX programming online during the MLB primetime take-over demonstrates the tremendous value that may be realized through a smart digital distribution strategy for premium content,” said Peter Levinsohn, Fox Entertainment Group’s President of Digital Media. “The FIM network of sites and particularly MySpace, combined with our local television sites, provide the optimal platform for maintaining momentum with our existing audience and also attracting new viewers.”