Don’t let them see you sweat in the boardroom with GANT’s Tech Prep line

By Lulu Chang February 26, 2017

gant tech prep snippet hero — Image used with permission by copyright holder

When you’re climbing that corporate ladder, you know to never let them see you sweat. And now, you can get some help from your clothes. Thanks to GANT’s new Tech Prep line, the American lifestyle brand promises professionals that they will never be not comfortable.

In fact, that’s the name of the company’s latest campaign. As part of “Never Not Comfortable,” GANT is highlighting how its Tech Prep line, complete with new fabric features and hidden technology, will keep wearers cool and collected in even the most stressful of situations.

Recommended Videos

“The clothes we wear today are not designed for the active lifestyle we are living — that’s why we created the Tech Prep feature,” said GANT CMO Brian Grevy. “You get your favorite preppy look, never compromising on style, comfort or the hand-feel of the shirt, but with all the tech features that enables you to jump straight from your bike into a meeting feeling.”

So what’s all this technology GANT speaks of? First of all, Tech Prep clothing comes with hidden quick dry, breathable, and wicking benefits, all integrated into your business-ready clothing. Think of it as athleisure for the office, but with a preppier look (because as cool as you are, you probably shouldn’t be wearing yoga pants to the boardroom).

Tech Prep clothing is made of a special fabric with three features. First off, the high-performing microfiber polyester promises to be quick drying, moving sweat away from your body to the fabric’s surface, where that moisture will evaporate. Second, Tech Prep pieces are woven in such a way that promises to let air and body heat flow through the fabric, which means that you won’t suddenly feel like you’re suffocating underneath your collar. Finally, GANT promises that each Tech Prep garment “actively absorbs humidity from the skin and transports it from the body to the outer surface.”

And all this is done without compromising style. You can buy GANT’s Chambray Shirt, the Prep Check Shirt, and the Blue Stripe Shirt all for $125 at www.gant.com.

Topics

Former Digital Trends Contributor

Fascinated by the effects of technology on human interaction, Lulu believes that if her parents can use your new app…

Smart Home

Don’t believe the marketing! Robot chefs aren’t what you think they are

The robot chef arms of the Moley kitchen robot.

There's nothing more disappointing than misleading marketing. You purchased a bottle of the hottest hot sauce because, based on its advertising, you expect it to numb all your senses, only to discover it barely passes as Taco Bell's mild sauce. Maybe you ran out to buy a "wearable air conditioner" because you're sick of sweating through your outdoor workout garb, but find out too late that you invested in nothing more than a glorified cooling neckband.

While I'm no expert on the fine-printed inner workings of the marketing world, I think we can all agree that one of the main goals of any type of marketing, regardless of the brand, service, or event, is to generate awareness and hype. This is more than understandable, as companies should want to lasso in prospective buyers with alluring lingo. But sometimes the hype train is a bit overloaded and can derail expectations when consumers like you and me finally get our hands on the goods or services being hailed.

Gaming

Please don’t let Insomniac turn into Marvel’s video game studio

Spider-Man attacks an enemy while wearing a metal spider suit in Spider-Man 2.

Sony's September PlayStation Showcase was one to remember ... or at least the last 10 minutes of it were. While the first 30 minutes of the digital show revolved around new trailers for upcoming games, the final stretch was more about grand reveals. In particular, Insomniac Games stole the show by delivering its two biggest surprises: A Venom-filled trailer for Spider-Man 2 and a shocking teaser for a Wolverine game.

Marvel's Spider-Man 2 - PlayStation Showcase 2021: Reveal Trailer | PS5

Smart Home

You don’t need a camera for dorm room security. Here’s what to do instead

how to hide wires tech smart apartment gocontrol window door sensor

No one really thinks about dorm room security until something bad happens. That’s the unfortunate reality, but much like anything else, preventative measures can help keep potential threats from becoming all too real. In terms of dorm room security, there are a number of things students can do to protect themselves.
In 2018, the National Center for Education Statistics (NCES) reported that burglaries accounted for 34% of all criminal incidents against persons and property on campuses. It’s a reminder for both parents and students that dorm room security needs to be prioritized. While the automatic response would be to have some sort of security camera installed inside the dorm room, it’s a far more complicated matter than you think.
Can you have cameras in dorm rooms?
This is a prickly topic given the privacy issues, but it fundamentally follows the same rules as having a security camera installed in the home. Some college campuses have security cameras installed throughout the various areas around dormitories, like entrances and other common areas. These cameras are typically handled and operated by security personnel, or are simply there for continuous recording.

Inside of a dorm room where students sleep is another matter, are we’ll be focusing on this particular situation. Cameras are in nearly everything we own. From our smartphones to our laptops, it’s honestly really tough to find a situation when a camera isn’t present these days. Individual schools may have their own rules on installing security cameras inside of dorm rooms, but if you share a room with someone, you should probably have their explicit consent.