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Need condoms? You’ve got to hit that new Amazon Dash button

By Mike Flacy March 31, 2016

trojan-condoms-amazon-dash-button — Image used with permission by copyright holder

Expanding out into coverage of more than 100 brands, Amazon’s new Dash buttons include brands such as Doritos, Airborne, Playtex Sport, Red Bull, Energizer, Slim Jim and, of course, Trojan condoms. This large expansion of the Dash program arrives exactly a year after the original announcement, which was briefly debated as being an early April Fool’s joke from the Web retailer.

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Product categories that are prevalent in the Dash program include beverages, personal care, household supplies, snacks, beauty, baby and pet items. It’s likely that Amazon has tracked significant usage of the Amazon Dash buttons among customers over the past year, otherwise the company wouldn’t have added an additional 80 brands today.

Of course, only Amazon Prime customers can take advantage of the Amazon Dash buttons. While the buttons are sold for an upfront fee of $4.99, Amazon is currently offering a $4.99 credit on your first purchase when using each button, thus making the hardware free. Amazon hasn’t released any data related to repeat business when using the Dash button, but has indicated that orders increased by 75 percent over the first three months of the year.

Here’s a complete list of all the new Amazon Dash buttons added to the program today:

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