The rock star formerly, and now once again, known as Prince has announced a campaign against Web piracy of his music and image, and he’s brought in a sheriff to deal with it. The diminutive Minneapolis musician has declared his intent to “reclaim the Internet” by threatening to sue YouTube, eBay, and Pirate Bay as part of a legal initiative against piracy. He’s being represented in the move by the anti-piracy company Web Sheriff, which plans on going after videos, music downloads, bootleg merchandise and unlicensed ringtones. “99% of the stuff online is totally unauthorised," said Web Sheriff managing director John Giuacobbi. "Someone has to start somewhere and we know this will make a serious impact – a hell of a lot of artists are going to follow suit. We have to build a 21st century model for the entertainment industry." Prince has asked YouTube to remove around 2,000 illegally uploaded videos from the site. If not, he plans to file suit against the company – making him part of a line threatening the same, which includes, such as Viacom (which filed a $1 billion copyright infringement suit in March) and the English Premier League.