AdMarvel Lauches iPhone Advertising Toolkit

By Digital Trends Staff Published October 25, 2009

AdMarvel Lauches iPhone Advertising Toolkit

At CTIA, AdMarvel has unveiled something that could be a boon to people developing applications for the iPhone – an advertising toolkit.

That might not sound like a big deal, but for anyone developing an app for the device, it could mean a lot of money. The developer can view advertising metrics and analytics through a web console that offers a near real-time view of the application’s advertising performance.

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More than that, AdMarvel can also act as a fully functional ad-server, supporting the provisioning and management of direct-sourced or in-house advertising.

“The iPhone is an amazingly innovative platform, attracting the very best developers around the world,” said Mahi de Silva, AdMarvel CEO. “We are excited to bring these developers a compelling path to revenue with a comprehensive platform to enable, manage and analyze the effectiveness of advertising.”

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