Skip to main content

Apple execs and Turkish president in talks to supply 15 million students with iPads

With so much attention given to Apple’s expansion plans in China, it’s sometimes easy to forget that the company which brought us the iPhone and iPad would actually very much like to dominate the mobile market of not just Asia’s most populous nation, but of all countries on the planet. It may take forever, it may never happen. But Tim Cook and his team of tech talent will try, over time, to drive Apple towards that goal.

As part of this push, the company is apparently in the midst of trying to secure a deal to supply Turkey’s 15 million school children with tablets – a deal that could be worth as much as $4.5 billion.

According to a MacRumors report (via Turkish blog Elma Dergisi), Apple’s vice president for education, John Couch, together with a bunch of other executives from the tech giant, traveled to meet with Turkish president Abdullah Gül over the weekend to discuss the Turkish government’s proposed initiative to supply tablets to students over the next four years.

MacRumors said that Apple has “reportedly been pushing for the contract, but negotiations are said to still be underway.”

It’s not known how much progress, if any, was made at the meeting, though a photo (below) posted by the Turkish president’s office shows both Couch and Gül smiling broadly at each other, which surely can’t be a bad thing as far as the sealing of a multi-billion-dollar contract is concerned.

Turkey, a country with around 80 million inhabitants, aims to become one of the world’s top ten largest economies by 2023. In 2011 its economy was Europe’s fastest growing, though it experienced a dip in growth last year.

According to MacRumors, Gül visited Apple’s Cupertino HQ last May to talk about many of the same subjects discussed at last weekend’s meeting. Apple obviously sees potential in the Turkish market – besides the report of the possible iPad contract, the company is apparently already hiring staff for forthcoming retail stores in the country. And in December it launched its iTunes store there, bringing to the nation’s online population its huge catalog of digital content, which includes a selection of music and movies from local artists and filmmakers.

Editors' Recommendations

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
Apple finally fixed my biggest issue with the iPad Pro
iPad Pro.

The iPad Pro 2022 Joe Maring / Digital Trends

After a year of no new iPad models, Apple finally gave us what we were hoping for (and then some) during its Let Loose event on May 7. Apple revealed a new 13-inch size for the iPad Air (in addition to the standard 11-inch model), plus brand new iPad Pros.

Read more
Apple apologizes for its controversial iPad Pro ad
Apple's ad for its refreshed iPad Pro tablet.

It may have seemed like a good idea at the time, but an ad by Apple for its thinnest-ever iPad has turned into a massive headache for the company.

The 68-second “Crush!” ad for the iPad Pro debuted with the unveiling of the new tablet on Tuesday. It shows a large number of objects such as musical instruments, books, and cans of paint being crushed by a hydraulic press in an apparent effort to demonstrate how it's packed a huge amount of creative potential into an ultra-slim digital device.

Read more
iPad Pro (2024) vs. iPad Air (2024): the difference is clear
Comparing the iPad Pro (2024) and iPad Air (2024)

The iPad Pro (left) and iPad Air Bryan M. Wolfe / Digital Trends

During its "Let Loose" event on May 7, Apple added four new iPad models to its tablet lineup. The latest models include an 11-inch and all-new 13-inch iPad Air and next-generation 11-inch and 13-inch iPad Pro models. Despite sharing similar dimensions, there's a significant price gap between the least expensive iPad Air and iPad Pro tablets, indicating notable differences between the two lineups.

Read more