Skip to main content

The day is set: New iPhone(s) coming Sept. 10 (Updated)

apple becomes worlds most valuable brand sep 10 iphone 5s 5c
Image used with permission by copyright holder

Apple has confirmed it’s to hold a media event on September 10, where we expect to see the next generation of iPhone devices, along with news on iOS 7, and hopefully, a few surprises, too. The September 10 date had been previously rumored as the big day, and comes almost exactly a year after the 2012 event, where the iPhone 5 was revealed for the first time.

The event will take place at 10am PST (1pm EST) and it’s being held at the Town Hall on Apple’s Cupertino, CA campus. At the moment, there’s no word on whether Apple will live stream the event, as it has done for the last few times, but we can hope to see a new icon on our Apple TV menu sometime in the near future.

Apple is expected to take the covers off the iPhone 5S, a revised model of the existing iPhone 5, along with the iPhone 5C, a low-cost alternative with a plastic body shell. Rumors surrounding the specification of the iPhone 5S include a faster processor, a fingerprint sensor for improved security, and the arrival of alternative color schemes, including a much-discussed gold model. The invitation’s tagline, “This should brighten everyone’s day,” certainly drops a strong hint we’ll be seeing colored iPhone models.

We’ll also be shown the final version of iOS 7, the visually overhauled version of Apple’s mobile operating system, which was officially unveiled at WWDC earlier this year. In addition to seeing all the new features, we’ll also finally learn its release date.

What else? Well, we could hear more on OS X Mavericks, the updated version of iTunes, and a new iCloud to match iOS 7’s new design. If rumors are accurate, we won’t be hearing about the next generation iPad or iPad Mini at this event, and little has been heard about any revised iPod models.

There’s just over a week to go, and we’ll be bringing you all the Apple news on the day.

Updated on 09/04/2013 by Andy: Apple has sent invitations out to members of the press in China, where it’ll hold an event on September 11. This is the first time Apple has scheduled an event in China, and as the invitation artwork and tagline are the same as its Cupertino event, we’d imagine the content is going to be fairly similar too. The Chinese focus could indicate one or both the rumored new iPhone models will be arriving on the China Mobile network.

Article originally published on 09/03/2013.

Editors' Recommendations

Andy Boxall
Senior Mobile Writer
Andy is a Senior Writer at Digital Trends, where he concentrates on mobile technology, a subject he has written about for…
Nomad’s new iPhone case and Apple Watch band may be its coolest yet
Nomad Glow 2.0 Sport Case and Apple Watch Sport Band in daylight.

Though the world of Apple accessories is a dime a dozen, one of the better brands that you can buy is Nomad. Nomad has a variety of amazing leather Apple Watch bands and cases, as well as non-leather options, too. In August 2023, Nomad released a one-of-a-kind Glow in the Dark Apple Watch band that sold out in about 12 hours.

Since that Glow in the Dark band was a limited edition, no one was sure if Nomad was going to re-release it, and this explains the high resale prices you’ll find on eBay. But Nomad just released the Glow 2.0 Apple Watch Sport Band as well as a new Glow 2.0 Sport Case for the iPhone 15 Pro and iPhone 15 Pro Max. And, yes, they're just as wonderful as before.
The new and improved Glow 2.0

Read more
An Apple insider just revealed how iOS 18’s AI features will work
An iPhone 15 Pro Max laying face-down outside, showing the Natural Titanium color.

As Apple’s Worldwide Developers Conference (WWDC) inches closer, the chatter around the company’s AI work has taken a feverish turn. In a year when smartphone and computing brands have focused solely on AI niceties, Apple has been uncharacteristically silent around the AI hype — eliciting concern about the brand missing the train.

However, a new report has given us a closer look at how Apple's AI dreams may come to fruition with its iOS 18 update later this year.
New details on Apple's AI plans

Read more
Best iPhone deals: Save on iPhone 15, iPhone 15 Pro Max and more
iPhone 13 Pro in blue.

The Apple iPhone is likely the most popular smartphone of all time, and even older models are still seeing impressive sales. This popularity can make it difficult to find iPhone deals, but there are quite a few hanging around out there right now and some of them could be considered among the best phone deals currently taking place. And while you can always shop refurbished iPhone deals to ensure some savings, we think we’ve found some iPhone deals worth taking a look at right now. They include the newest model iPhone 15, so whether you’re looking for the latest and greatest or an iPhone that simply gets the job done, read onward and start shopping the best iPhone deals going on right now.
iPhone 15 128GB (AT&T) — $730, was $830 (plus up to $700 off w/ trade-in)

The Apple iPhone 15 finally brings with it Dynamic Island which we’ve only previously seen on the Pro range. It’s a real game changer at times and is very convenient. Alongside that, the Apple iPhone 15 has the Ceramic Shield front to keep it more protected while its 6.1-inch Super Retina XDR display promises to be up to two times brighter than the iPhone 14 in the sun. There’s also a 48MP main camera with 2x telephoto lens to help you take great shots. The A16 Bionic chip has plenty of processing power to aid with software adjustments.

Read more