Skip to main content

Digital Trends may earn a commission when you buy through links on our site. Why trust us?

Apple’s new in-store device aimed at improving iPhone setup process

Apple has tackled a minor annoyance that can sometimes impact iPhone customers.

You might know it. It’s when you take your new iPhone from the box, set it up, and discover that the iOS software already requires an important update.

Recommended Videos

To ensure iPhone customers receive their new handset with the latest updates already installed, Apple has developed a pad-like device that uploads and installs the updates inside the store prior to sale, according to Bloomberg’s Mark Gurman.

Please enable Javascript to view this content

Writing in his most recent newsletter, Gurman said staff will be able to place boxes of iPhones on top of the device. “That system can then wirelessly turn on the iPhone, update its software and then power it back down — all without the phone’s packaging ever being opened.”

Apple has yet to publicly acknowledge the existence of the device, but presumably, it will incorporate various security measures to prevent the system from being exploited by hackers who might get hold of it.

According to the report, Apple will start sending the device to its stores before the end of this year.

It might seem like a small change, but it will improve the iPhone’s setup process and give new owners the most up-to-date handset available in terms of both hardware and software.

Apple may have felt compelled to address the situation after launching its Rapid Security Response system earlier this year, which delivers important security updates at the earliest opportunity rather than rolling them out later as part of a bigger update.

Notably, the new iPhone 15 required a software update — 17.0.1 — just as the handset started shipping last month. A short while later, it rolled out 17.0.2 before issuing 17.0.3 earlier this month to deal with a problem that saw the Pro versions of Apple’s new handset heat up more than usual. That’s three updates within the space of just two weeks.

Apple’s new pad-like device will enable staff to quickly update numerous handsets with these and any other future updates, further improving the customer experience.

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
I tried Apple Fitness Plus as a beginner and loved what I found
Apple Fitness Plus on an Apple TV, with an iPhone 16 Pro Max.

When my Apple Watch Series 10 arrived, it came with a three-month trial for Apple Fitness Plus. It was just the right time, as I’d been out of the exercising loop for a few months and wanted to get back into it at my own pace.

But I was a bit worried about Apple Fitness Plus. Would it be suitable for me as a beginner? What I discovered was something way more motivational and fun than I expected.
Fear of the unknown

Read more
AirTag 2 could match the latest iPhones with huge upgrade on new chip
Apple AirTag close up.

Apple introduced its first object tracker all the way back in 2021. In typical Apple fashion, the company hasn’t said a word about an upgrade, but as per reliable reports, the AirTag 2 has moved to the “manufacturing tests” stage with an added focus on privacy measures.

Now, Bloomberg’s Mark Gurman has shed more light on the biggest hardware upgrade destined for the second-generation AirTag. In the latest edition of his PowerOn newsletter, Gurman writes that the object tracker will get a more powerful UWB chip.

Read more
Apple’s plans for a giant foldable iPad sound ridiculously exciting
The Asus Zenbook Fold 17 with the Galaxy Z Fold 4 and Galaxy Fold.

Apple is the biggest consumer electronics player that is yet to dabble in foldable devices. It seems the company’s plans for a foldable device could actually be more ambitious than any rival has attempted so far. According to Bloomberg, the company’s next big product category could be, well, a big foldable iPad.

The report mentions “a giant iPad that unfolds into the size of two iPad Pros side-by-side.” The biggest challenge for Apple has been eliminating the crease in the middle of the flexible screen, and it seems the company’s engineers have solved that piece of the puzzle to a large extent.

Read more