Skip to main content
  1. Home
  2. Mobile
  3. News

Users are more loyal to BlackBerry Messenger than to any other Android messaging app

Williams Pelegrin
By

bbm loyal user base instagram whatsapp message retraction
Image used with permission by copyright holder
From helping find missing children to busting a corruption scandal, it seems as if there’s nothing BlackBerry Messenger (BBM) can’t do at this point. This is due to the messaging service’s large user base, a base that seems to be very loyal, according to data from mobile intelligence company Quettra.

The number of downloads isn’t an accurate indicator of how many people actually return and continue to use the app.

Recommended Videos

The company tracked the usage of different messaging apps, with the data including Facebook, BBM, WhatsApp, Instagram, WeChat, Snapchat, and Twitter, among other messaging and social apps. The data was tracked through code installed on 75 million Android smartphones around the world, reports the Information.

Related

Out of the 52 million Facebook users Quettra tracked, 98 percent of them continued to use the social network 90 days after they installed it. BBM, meanwhile, was right behind Facebook with 82 percent. The only other messaging service that retained more than 70 percent of its users after 90 days was WhatsApp with around 77 percent.

Unlike Facebook, BBM, and WhatsApp, however, every other service saw a significant dropoff after just one day. For example, out of the 19.4 million Twitter users Quettra tracked, only 59 percent of them continued to use it one day after installing it. After 90 days, only around 31 percent were still using the app. Twitter was lower than the average of all 22 Android messaging and social apps Quettra looked at. That’s sunshine and roses compared to Tumblr, however, which only retained 14 percent of the 1.4 million tracked users after 90 days.
Screen Shot 2015-04-09 at 2.07.48 PM

Though not as significant of a dropoff, Instagram and WeChat retained 68 percent and 72 percent of its users one day after installation, respectively. After 90 days, however, those numbers dropped to just under 50 percent.

If there’s anything we can gather from these numbers, it’s that the number of downloads isn’t exactly an accurate indicator of how many people actually return and continue to use the service. For a business to thrive in the long run, it’s better to focus on the latter metric rather than the former, and while these numbers shouldn’t be seen as a bad sign for these services, it would be wise for many of them to start thinking of ways to retain more users.

Editors' Recommendations

Topics
Williams Pelegrin
Williams Pelegrin
Former Digital Trends Contributor
Williams is an avid New York Yankees fan, speaks Spanish, resides in Colorado, and has an affinity for Frosted Flakes. Send…
Best Samsung Galaxy S22 deals: Save big on unlocked models
The back of the Galaxy S22 and Galaxy S22 Plus.

For a couple of years now the Samsung Galaxy S22 has made for some of the best phone deals you can shop. This includes both the Galaxy S22 and its big brother in the lineup, the Samsung Galaxy S22+. These phones have been out for a little while now, and they’re getting more and more difficult to find brand new. We’ve managed to find a few deals available on both the Galaxy S22 and the Galaxy S22+, however, and there are several ways to save on refurbished models out there. We’ve rounded up all of the best Samsung Galaxy S22 deals taking place at a number of different retailers, so read onward for all of the details on how to save.
Samsung Galaxy S22 deals at Samsung

Samsung isn’t currently carrying very many older models of the Samsung Galaxy S phone. You’ll find some newer models like the recently released Samsung Galaxy S24 there, but if you’re looking for something from the S22 model lineup all you’ll find is a Galaxy S22 renewed model. It’s offering some great savings, however, as you can claim it for just $679 with up to $300 in trade-in savings.

Read more
Best Apple Watch deals: Series 9 and Ultra 2 discounted
Someone wearing an Apple Watch Ultra 2, showing the Modular Ultra watch face.

The Apple Watch has become one of the best smartwatches on the market. And while Apple deals are traditionally somewhat difficult to come by, the Apple Watch has always been a good Apple product to turn to for some savings. That’s certainly the case right now, as some of the best smartwatch deals are on various Apple Watch models, and several models are offering substantial savings. From the Apple Watch Ultra 2 to older Apple Watch models that come in at relatively low prices, we’ve tracked down all of the best Apple Watch deals taking place right now. Read onward and you’ll find plenty of details on how to save, as well as some information on which Apple Watch may best suit your needs.
Best Apple Watch SE deals

The first-generation Apple Watch SE, which was released in 2020, and the second-generation Apple Watch SE, which was rolled out in 2022, are the most affordable ways of getting an Apple Watch. They don't give up too much in order to keep costs low compared to their more expensive peers though. The Apple Watch SE 2, in particular, still provides comprehensive fitness tracking features, a comfortable fit, and excellent software as it can be updated to Apple's latest watchOS 10.

Read more
Best Samsung tablet deals: Discounted tablets as low as $184
Recent apps view on the Samsung Galaxy Tab S9 Ultra.

Samsung makes a huge lineup of quality yet affordable tablets, many of them in competition to be among the best tablets, and many more often found among the best tablet deals. With a wide set of prices ranging from budget to premium, a Samsung tablet makes a great investment for almost anyone who enjoys the touchscreen form factor. There are quite a few Samsung tablet deals worth shopping right now, and we’ve done the heavy lifting of tracking down the best. Among them you’ll find discounts on the likes of the budget tablet Samsung Galaxy Tab A7 Lite and the high-end tablet Samsung Galaxy Tab S9. So whichever end of the tablet spectrum you fall on, or if you land anywhere in between, read onward for more details on the best Samsung tablet deals available right now.
Samsung Galaxy Tab A8 -- $184, was $230

If you need a bigger screen, the Samsung Galaxy Tab A8 is another solid budget option. It is 10.5 inches and runs a much better 1920 x 1200 resolution, which also makes it a better option for watching content. It does have a much smaller capacity at 32GB, although you can always expand it with a MicroSD, so it's not a dealbreaker. That said, the 3GB of RAM is very much within the limits of what's going to give you a smoother experience, but it's the sort of compromise you deal with when going for a larger screen at a budget price.

Read more