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Forget the masses: BlackBerry CEO’s biggest task is converting his wife from Android

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Image used with permission by copyright holder
BlackBerry CEO John Chen probably has one of the toughest jobs in the mobile industry: attempting to improve the fortunes of the once-great Canadian smartphone juggernaut. However, there’s something else in the job description no one noticed until now: He must also attempt to convert his wife to BlackBerry, according to an interview with the Financial Times.

Chen revealed that his wife would rather use her Samsung Galaxy smartphone than a BlackBerry smartphone. It turns out Chen has been embarrassed by this quip at a few parties. “So eventually I said she needed to use a BlackBerry,” said Chen. “’No, I like my Samsung,’ she said, and I told her she was embarrassing me.”

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While Chen is unsure whether his wife still uses her Galaxy smartphone behind his back, she did find it difficult to go to BlackBerry. This is something Chen admitted is a common problem for first-time BlackBerry smartphone users.

“It is harder in the beginning, but once you get it, it’s actually quite powerul. It makes other devices look a little toyish,” said Chen. For some reason, however, Chen compared using a BlackBerry handset to driving a Lamborghini for the first time.

“There’s a special sequence but, once you know where all the things are, it blows your mind,” explained Chen. “Still, because of that, I would never buy a Lamborghini. We too need to make sure the learning curve is not too steep.”

While there’s still a long way to go to straighten out BlackBerry’s path, at least Chen’s commitment to the company is consistent. Of course, he’ll need more than words to convince his wife — and everyone else — to drop that Galaxy.

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