Skip to main content

Can Dropbox succeed where iCloud has failed?

Drobbox Datastore Service
Image used with permission by copyright holder

Dropbox is one of the best known file hosting and sharing services, particularly on smartphones. There are now 175 million Dropbox users around the world. But Dropbox is beginning to go through some big changes. It still plans to store your photos, videos, and files, but its eyes are fixed on a much larger target now: it wants to store and sync information used by apps. The possibilities are massive for Dropbox, and even cooler for us.

By getting apps to start using Dropbox to store cloud-based data, Dropbox could effectively become the hub for all your digital needs. It could be the link between all your information whenever you switch devices. It will be able to sync all of your data between different devices (tablets, phones, etc) you use, regardless of whether they run Android or iOS, and all with the minimum of input from you.

If this sounds familiar, it’s because similar services already exist, including Apple’s iCloud and Windows SkyDrive, but Dropbox is not tied to a single operating system. It claims its cross platform nature and apparently easy to implement code sets it apart from the competition.

The service, which goes by the name Datastore, was recently launched at a Dropbox developer conference. Let’s take a look at some of the the real-world benefits of Dropbox’s Datastore.

Dropbbox DatastoreOn or offline, cross platform, app data sync

Dropbox Datastore can take your application data, which means anything from your contacts and individual app preferences, to high scores and progress in a game, collect it, back it up, and sync to each one of your devices automatically. Helpful if you own both a smartphone and a tablet, and use the same apps on each.

It doesn’t require a stable Internet connection, either. Datastore is designed to collect information when the device is offline, and then sync up with Dropbox when a connection is established. If you’re struggling to think of when this would be helpful, how about when you work, take notes, or play games when on a plane? Any progress you make while in Airplane mode will be stored locally, then transferred once it’s switched off and a connection is re-established.

It’s not only in the air where this could be handy, but also for anyone who uses a Wi-Fi-only tablet to work or play games. Any changes made while out of Wi-Fi range won’t be lost, but stored once you’re back at home or connected to a public Wi-Fi network. It’s also good news for anyone who lives or works in an area with patchy network connectivity, as everything from edits made to an image to pearls of wisdom in a Notes app will all be not only saved, but available on all your other connected hardware, too.

While some of the big name e-book reader apps, such as Kindle and Kobo, sync books and even bookmarks across multiple devices, others don’t. The excellent Bluefire Reader for iOS is available for both the iPhone and the iPad, but your library must sync using iTunes, and your bookmarks are lost in the process. Dropbox Datastore would be a welcome enhancement to this already useful app, and negate the need to fiddle around with iTunes.

Every app could work like Evernote

You could compare Datastore to the way Evernote works. Notes written in the app are synced between other Evernote apps installed on iOS devices, Android devices, and Evernote on your PC desktop, so your documents are always available no matter what device you’re using. Datastore will do the same thing, but without requiring you to have a separate login for every single application you use, and trust that your data is safe in all these disparate places. And, just to clarify, it’s not just for notes, but for any user-definable data relevant to an app – a continually changing to-do list is only the start. Datastore can be integrated into any app, not just one produced by Dropbox.

We all have our favorite apps and many of them are available on both a phone and a tablet, but developers who already incorporate cross-platform or cloud syncing into their apps, such as Evernote and 1Password, have the financial clout to do so. As Dropbox is doing the majority of the heavy lifting with Datastore, it may finally be possible for app developers without seven-figure budgets to offer inter-device syncing to their users.

Dropbox Datastore is still in beta, so isn’t ready to connect your apps yet, but one keen team of developers – Xamarin, experts in cross platform app development – has already got it working in a test app, and it’s a great example of what the service can do. The app is called MonkeyBox, and all it does is allow pictures of monkeys to be dragged and repositioned on the screen. However, with the Datastore API installed, each time a picture is dragged to a different spot, it’s replicated in a second copy of MonkeyBox installed on another phone, connected to the same Dropbox account. An animated image shows MonkeyBox and Datastore in action. On the development side, Xamarin describes it as a, “Pretty simple API,” which is excellent news; the easier features like this are to implement, the more developers will add them to their apps.

Succeeding where the big names have failed

Apple’s iCloud, which is supposed to do something very similar to Datastore, is a notorious pain to use, with one developer speaking to ArsTechinca calling it, “A joke,” while others describe it as a frustrating, slow, and problematic system which refuses to work in the way they expect. Of course, there are likely some people who think iCloud works perfectly, but inconsistent performance hasn’t ingratiated iCloud sync with Apple developers, and its adoption is low compared to other Apple services.

Apparently, with Dropbox, all that’s needed for the syncing to work is for the user to be signed into their account, and for the Dropbox app to be installed on the device. While this sounds simple enough, and 175 million user accounts isn’t a small number, it could stem the tide of developers jumping on the Datastore API. Cloud storage is popular among tech-savvy users, but convincing those who aren’t familiar with it to sign-up and install the app may not be easy, and adding Dropbox sync into an app is only worthwhile if it’s going to be used. Its cross platform functionality may also be of limited appeal. While many people own a phone and a tablet, many of them use the same operating system for both.

There’s one other thing to consider, and that’s the cost. A Dropbox account is free and comes with 2GB of space, plus you get 500MB extra every time you refer someone. Unless you grab one of Samsung or HTC’s special deals where a phone comes with free Dropbox space, if you want more space, a 100GB Dropbox of your own costs $10 per month. The basic 2GB limit fills up fast with photos, videos and files, and that’s before we talk about app data at all. Luckily, app data isn’t going to take up much space. But somehow, we don’t expect all this app syncing to be free.

Still, the knowledge that not only our files and photos, but also our app data, is safely backed up in the cloud is appealing to everyone. We don’t really care how it all works. In the end, it just needs to do its job, and do it with minimal set up and maintenance. Dropbox Datastore is what iOS users wanted from iCloud, but Apple hasn’t really delivered, and as for Android, Google announced Cloud Save (which syncs app and game data across devices) at Google I/O but hasn’t made a big deal of it since.

Can Dropbox swoop in and bring us no-nonsense cross platform data sync, where the big names have failed? It may depend on our willingness to sign up, but if it’s as easy as it makes out, it may bring us one step closer to data freedom on our mobile devices.

Editors' Recommendations

Andy Boxall
Andy is a Senior Writer at Digital Trends, where he concentrates on mobile technology, a subject he has written about for…
Apple may release a completely new type of iPhone in 2025
iPhone 15 Pro Max laying outside in a park.

The iPhone 16 isn’t even out yet, but that hasn’t stopped rumors about the iPhone 17 from swirling already. One of the latest comes from The Information, and it claims that a thinner iPhone 17 may be released in 2025 as a completely new addition to the lineup. It’s reported to be code-named D23 internally, and it’s expected to be a major redesign — potentially as big of a redesign as the iPhone X was in 2017.

The main changes for the D23 iPhone are a very thin body and a smaller cutout in the display. There’s also some talk that Apple may replace the Dynamic Island with a pinhole cutout, and we may see that as soon as the anticipated iPhone 16 launch this fall. Other changes might include moving the rear camera from the upper-left corner to the top center. The screen could fall somewhere between the 6.1 inches of the iPhone 16 Pro and 6.9 inches of the iPhone 16 Pro Max.

Read more
Best Verizon Fios new customer deals: Get 2GB/s internet in your home
Fios TV Package

Whether you surf the web for work or you subscribe to one of the best live TV streaming services, the experience can be made better with blazing fast internet. Fiber optic internet service is the future, and with Verizon Fios you can get some of the fastest internet service around. This service would pair well with any of the best TVs and home theater setups, but it’s also something to consider if you're into online gamine or do work that requires large file uploads and downloads. We’re currently seeing some of the lowest prices on Fios home internet deals we’ve ever seen, with Verizon putting some super impressive deals out there. We’ve rounded up all of the best Verizon Fios deals available right now, including Verizon new customer deals, and they include low monthly costs, waived setup charges, and a number of freebies like Target gift cards.
2 Gigabit Verizon Fios connection -- $85 per month + free extras
One of the fastest internet speeds you can get, and the fastest speed that Verizon offers, this is the sort of subscription you should grab if all the members of your family are essentially watching 4k content all the time. It's also great for those who want to host their own media server to share with friends or family while not impacting anybody else in the home. You also get a lot of great freebies included here, such as the choice of either a $300 Target gift card or a $350 value Samsung Chromebook Go, which is admittedly an entry-level device, but it's not bad to use for just streaming content. On top of that, you can choose between 2TB of Verizon cloud storage and 12 months of Disney+ with no ads or a MoCA Ethernet Adapter for gaming and a $50 Xbox eGift Card. You could also get both of these if you add an extra $10/month, although it's probably not worth it at that point.

1 Gigabit Verizon Fios connection -- $65 per month + free extras
If the super-fast speeds aren't necessarily needed, especially if you're in a smaller household without too many folks watching content, then the 1 Gigabit version is the way to go. It is $20 cheaper, so it's a lot of money that you're saving over the course of the year, and you still get quite a few extra benefits, even at this level. You get to choose either a $200 Target gift card or the same sort of Samsung Chromebook Go that's worth $350 that's great for streaming content. You also get a similar choice as the 2 Gigabit connection, which includes either 2TB of Verizon cloud storage and six months of Disney+ without ads, or a MoCA Ethernet Adapter for gaming and a $50 Xbox eGift Card.

Read more
Google fumbled what could have been its biggest product in years
A person holding the Ray-Ban Meta smartglasses.

What is one of the hottest, most interesting mobile devices around at the moment? It’s Ray-Ban Meta, smart glasses that not only look great but work really well too.

They’re suitably incognito yet still highly functional, giving you a reason to wear them all the time if the mood takes you. Plus, they have AI -- the big feature beloved by tech firms at the moment -- built right in. So, where was Google’s competitor at Google I/O?
A tease and nothing more
Google's concept smart glasses circled Google

Read more