Skip to main content

Google can now use Street View photos to update business listings on Maps

stanford research google street view cars predict zip code stats maps
Image used with permission by copyright holder
Google has been taking serious steps to update its business listings of late. Now, however, it’s taking that to the next level. How? By using machine learning to analyze Street View photos, after which it can successfully pull business names and phone numbers.

In recent tests, Google’s algorithm was able to read French street signs with an 84 percent success rate. What that means is that those Street View cars you see driving around may not only take photos for Street View, but they may also fill in Google Maps profiles automatically.

Recommended Videos

Of course, there are a number of factors that go into whether or not the algorithm can read the signs. Things like lighting, angles, cluttered backgrounds, and more, all affect how well the cameras can see signs. Still, an 84 percent success rate is far better than any previous algorithms, according to Google.

“Our algorithm achieves 84.2 percent accuracy on the challenging French Street Name Signs (FSNS) dataset, significantly outperforming the previous state-of-the-art systems,” said Google in a blog post. “Importantly, our system is easily extensible to extract other types of information out of Street View images as well, and now helps us automatically extract business names from store fronts.”

Google does already use neural networks in Street View. For example, as you browse through Street View you may notice that faces and number plates are blurred — which is the result of machine learning. The algorithms also use artificial intelligence to extract things like street numbers, which helps improve location data related to the images. Of course, numbers aren’t the be all and end all of location — which is why new algorithms will be able to read street names, too, using the same system that can read business names.

It will be interesting to see how Maps and Street View improve thanks to new algorithms like this, and Google will continue to make improvements to its machine learning algorithms.

Christian de Looper
Christian de Looper is a long-time freelance writer who has covered every facet of the consumer tech and electric vehicle…
The 10 accessories you need for your iPhone 16
iPhone 16 hands on.

This year's iPhone 16 models represent a whole new ballgame for Apple's iPhone lineup, with the standard iPhone 16 drawing closer than ever to the flagship iPhone 16 Pro. For the first time in three years, Apple isn't leaving any of its iPhones behind on an older A-series chip, and all the latest bells and whistles, like the new Camera Control, are available across the board.

However, getting the latest iPhone is just the start. You'll also want to — and in some cases need to — accessorize it. For most folks, the first step is protecting it in a good case. The new Camera Control button makes that trickier than usual, but the good news is that some case makers are already on it.

Read more
I reviewed an electric car like it was a phone, and I came to a shocking conclusion
The front of the Cupra Born VZ.

The Cupra Born VZ is not a smartphone — it’s an electric car. Yet, during my time driving it over the last five days, it has reminded me more than once about the device I spend most of my time using and reviewing.

This is not a put-down, nor is it a comment on electric versus combustion-engine vehicles, but more about how I, someone who doesn’t professionally review cars, can still easily recognize what’s good and bad about it. What’s more, the categories I usually break phone reviews down into, and the language I regularly use to talk about them, also neatly applies to the Born VZ.

Read more
A must-try Android app has finally arrived on the iPhone
Person holding a phone with Google Gemini Live being shown.

A few days ago, Google Gemini appeared in the Apple App Store for a user in the Philippines, who was even able to download it. We took it as a sign that the new AI assistant would soon make its way to the App Store in the U.S. Well, we were right, as you can now download Gemini as a standalone app on your iPhone, after previously only being able to access it through a browser.

The Gemini app is free to download and has a surprising number of features available. More powerful functions are available for a $20-per-month subscription, but you can try Gemini Advanced out for one month for free. It grants priority access to new features and gives a "1 million token" context window.

Read more