Skip to main content

HTC becomes “obsessed with battery life” in an effort to keep up with smartphone heavy hitters

htc 10 battery teaser
Image used with permission by copyright holder
Though it’s had some setbacks, smartphone manufacturer HTC is still a contender. Despite clashing with the market’s dominant forces, the Taiwanese company is not ready to throw in the towel. And this year, it’s gunning for a knockout with all of the hashtags, marketing language, and hype it can muster.

If HTC’s efforts are any indication, the HTC 10 may just leave its fans a little less disappointed this time around. Its latest teaser suggests that the phone’s battery life might last longer than you’d expect.

Recommended Videos

Our engineers are so obsessed w/ battery life we’ve turned it into a science. You’ll feel it. 4/12. #powerof10https://t.co/nsNtGYKXA6

Please enable Javascript to view this content

The phone is rumored to sport a world class camera and a Snapdragon processor; we’re guessing it’s the recent Snapdragon 820 present in the Samsung Galaxy S7. HTC has also confirmed the return of its signature BoomSound tech for improved audio quality. Continuing its marketing strategy, the teaser reads that the company is “obsessed” with battery life. “Pics, tweets, texts, tunes, games, vids, you need a phone that goes and goes … ” It talks a big game, and with the official reveal coming up on Tuesday, April 12, more details regarding the hardware of the HTC 10 should be made available soon.

HTC has been in poor shape for a long time now; in 2013, several important figures left the company. Eric Lin, Product Strategy Manager even wrote “To all my friends still at HTC — just quit.” The company has made several attempts to remedy this situation. But none of its attempts have seen much success, and it needs to show that it still knows what it’s doing and regain some of that market to stay relevant.

The latest, and perhaps most promising, thing to come out of this is the HTC Vive, a high-end virtual reality headset for PC developed in collaboration with Valve, owner of Steam, the world’s largest digital store for games. The device is clamored to be even more advanced than its rival Oculus Rift. The success of the two devices are essential to keep HTC in the market and provide it a chance for a comeback.

Dan Isacsson
Former Digital Trends Contributor
Being a gamer since the age of three, Dan took an interest in mobile gaming back in 2009. Since then he's been digging ever…
An Apple insider says a new iPad is coming in spring 2025. Here’s what we know
Someone holding the iPad (2022) with the display turned on.

Apple did not release any new iPads in 2023. However, this year marked a significant change with the introduction of all-new versions of the iPad mini, iPad Air, and iPad Pro. Notably absent from this list is the standard iPad, which hasn't been updated in nearly three years. This is expected to change in the coming months. According to MacRumors, Apple plans to release an updated iPad alongside the iPhone SE 4 in spring 2025.

While limited information about the upcoming iPad is available, several details have emerged in recent months. According to Bloomberg’s Mark Gurman, the new tablet is expected to support Apple Intelligence, just like all iPads released in 2024 do. This support suggests that the 11th-generation iPad will likely have a newer A-series chip and at least 8GB of RAM.

Read more
MediaTek’s Dimensity 8400 is going to make 2025 phones faster and more efficient
MediaTek Dimensity 8400 SoC visualized on a phone.

MediaTek has just introduced its latest smartphone silicon, and this one promises some big changes for midrange smartphones. The latest offering from the Taiwanese company is the Dimensity 8400 chip, and it will take on Qualcomm’s excellent Snapdragon 7 series Gen 3 processors.

The new MediaTek chipset, however, enters the fray with more firepower than we have ever seen in this segment. That’s because the Dimensity 8400 goes all-in on big cores and ditches efficiency cores, just like its flagship sibling, the Dimensity 9400.

Read more
It sure looks like the Samsung Galaxy S25 is getting a price increase
The back of the yellow Samsung Galaxy S24 Ultra.

The Samsung Galaxy S25 is just around the corner. We expect it to be announced on January 22 at the Galaxy Unpacked event that's expected to be happening that day, and a new leak further corroborates that information while adding in a few more tidbits we didn't know before.

Tipster Jukanlosreve shared the news on X, citing a "very reliable" source that confirmed the Galaxy S25 will officially be on sale in Korea (and presumably the U.S.) on February 7. In addition, the leaker says the Slim model will also be shown at the Unpacked event.

Read more