If you’re unfamiliar with Ivvi, we’re not exactly surprised: Ivvi is a sub-brand of popular Chinese brand Coolpad, which doesn’t exactly have any sort of foothold to speak of in the West. Even so, Ivvi is ready to make a splash with its upcoming smartphone, which is reported to be 4.7mm thick, a hair slimmer than the Vivo X5 Max. Every little bit counts, though, and Ivvi is making sure of that.
Related: At 4.75mm thick, the new Vivo X5 Max is in danger of disappearing when turned sideways
Unfortunately, specific details on Ivvi’s upcoming smartphone is extremely scarce, save for the fact that it will have a 4.7-inch display, a speaker grill on the bottom of the back, and a protruding camera with LED flash. The phone should also sport a plastic back and rather generic look, based on the teaser picture. In contrast, the Vivo X5 Max is made of metal. We”ll undoubtedly hear more about Ivvi’s handset in the near future as companies continue to claim the crown for World’s Thinnest Smartphone.
