LG sets Guinness World Record for largest outdoor advertisement

By Williams Pelegrin September 19, 2014

lg guinness world record largest outdoor advertisement g3 ad — Image used with permission by copyright holder

Whether it’s Apple boasting about the measures it takes to ensure its users’ privacy, or T-Mobile bragging about its achievements, companies love to place certain things on a pedestal for all to see. LG went down a decidedly non-traditional route by announcing that it set a world record for “the largest outdoor advertising structure.”

The structure in question, a billboard advertising the LG G3, is 240 meters wide and 12 meters high. In total, we’re looking at 3,000 square meters of pure G3 advertisement bliss. The billboard reportedly took 1,800 tons of steel to make, since LG had to design it in a way that would allow the billboard to withstand harsh winds and whipped up desert sands.

Recommended Videos

The billboard is placed near the King Khalid International Airport, where around 20 million people per year fly in and out. Because of its tactical placement, LG expects the billboard to bring in an extra $25 million per year in revenue. Seeing how big the billboard is, that figure might not come across as a surprise for many.

Thankfully, while the billboard currently advertises the G3, the company could plan to use the billboard for other products in the future. It’d certainly be a shame for a 3,000 square meter advertisement to only be able to promote the G3 in 2017, to say the least.

LG G3 billboard — Image used with permission by copyright holder

Topics

Williams Pelegrin

Former Digital Trends Contributor

Williams is an avid New York Yankees fan, speaks Spanish, resides in Colorado, and has an affinity for Frosted Flakes. Send…

Deals

B&H Photo Labor Day Sale 2020: The 5 best deals

apple ipad air pro 10 2 deals amazon 4th of july sale 2020 2018 review 5848 720x720

Labor Day sales are kicking off early this year, and it’s the right time to load up on some of the best tech out there, from brands like Apple and LG, at a giant discount. While many Labor Day sales won’t arrive until next weekend, retailers are taking advantage of the run-up to getting last-generation tech off their shelves. It’s a great time to visit B&H and score a new iPad, new AirPods with charging case, a gaming laptop and way more. These kinds of discounts only come one a year, so don’t sleep on them.

Apple AirPods with Charging Case -- $135, was $160

Mobile

Master your LG G8 ThinQ with these handy tips and tricks

LG G8 ThinQ

The LG G8 ThinQ offers some cutting-edge features while also packing top-of-the line flagship specs -- well, for 2019. The LG G8 can be a valuable buy and a fun device to own, especially now that you can nab one at a discount.

With that in mind, we’ve put together a list of LG G8 ThinQ tips and tricks so you can get the most value and entertainment out of your new phone.
How to set up (and master) useful air motions

Mobile

LG’s minimalist concept phone is a thing of beauty

lg concept smartphone raindrop news phone

LG hasn’t been known for its groundbreaking smartphone designs recently, but this is set to change in the future as the company gives us a peek at what it’s working on next. The company has published a set of conceptual drawings that depict an unnamed upcoming smartphone, and it’s considerably more attractive than the recent LG G8X ThinQ.

There are two key design features highlighted in the drawings -- a so-called Raindrop camera array, and a new 3D Arc Design body shape. Starting with the body, LG says the 3D Arc Design will make the phone much more comfortable to hold than previous models thanks to symmetrically curved edges. This reduces the number of sharp angles, and improves the visual style of the phone, according to the company.