According to Milk Studios, Samsung used the “Milk” name to take advantage of the established brand attached to Milk Studios. The company, which was founded in the 1990s, started with photography services. Since then, however, it entered several business-to-business media sectors, such as equipment rental, online services, brick-and-mortar galleries, website production, talent management, and representation. It also works with music and music videos.
Milk Studios originally complained about the name usage back in March. Samsung replied it would need time to consider removing the Milk name. However, in August, Samsung decided to push forward with the name. Because of this, according to Milk Studios, its brand suffered “immediate and irreparable harm,” since its business partners allegedly assumed it partnered with Samsung on the music streaming service.
Samsung has yet to comment on the lawsuit, though Milk Studios will need to prove that Samsung’s use of the Milk name created confusion among customers.
