Skip to main content

Radical new 'free-form' mobile lens is the sharpest iPhone lens yet

oowa free form mobile lens cg 6058 web
Image used with permission by copyright holder
Lens attachments for mobile phones are everywhere these days, and it seems we can barely make it a week without a new model or whole new company showing up. Despite the high rate of proliferation, however, a new mobile lens on Kickstarter is taking an entirely new approach. It’s called Oowa, and it works like no other lens before.

Oowa claims to be the highest-quality mobile lens ever developed, offering unparalleled sharpness across the frame, zero added chromatic aberration or vignetting, and minimal distortion. Such an achievement is no easy task, and to accomplish it, Oowa lenses use an entirely new design known as free-form optics.

CG_Oowa_6143_edited_web
Image used with permission by copyright holder

Traditional camera lenses project a circle of light that is equal in both horizontal and vertical axes, generally with a sweet spot in the middle that lessens in brightness and sharpness toward the edges. Image sensors, including those in smartphones, are rectangular, however, meaning the horizontal edges of the sensor may not fall within the sweet spot of a lens. Oowa uses rotationally asymmetrical lenses to focus light into a more oblong shape, maximizing the sweet spot for a horizontal image sensor. Based on sample images on the company’s website, the results from this radical design are quite good, although, as with any new lens attachment, it can’t really be judged until it’s out in the real world.

Oowa-Set-1_no-logo-sm
Image used with permission by copyright holder

At this time, Oowa has two lenses available through its Kickstarter campaign: a 15mm wide angle and a 2.5x telephoto. The lenses, which attach via a custom phone case, are currently only compatible with iPhone 6-series phones, but the company has put up a survey to handle requests for support for other devices, including Android phones.

With 28 days to go in the campaign, Oowa has already raised over $17,000 of its $50,000 goal. Pledges start as low as $5, and $65 is the entry point to receive either the wide angle or telephoto lens, although that particular offer expires on June 12. Interested backers can learn more about the project on on Kickstarter or Oowa’s homepage.

Editors' Recommendations

Daven Mathies
Former Digital Trends Contributor
Daven is a contributing writer to the photography section. He has been with Digital Trends since 2016 and has been writing…
This is the iPhone concept of my dreams
iPhone concept mimicking iPad Pro desgn.

It’s an odd day to be talking about iPhone design. Yesterday, Apple delivered what can be called the pinnacle of tablet aesthetics with the 2024 iPad Pro, which is even slimmer than the iPod Nano. Today, Bloomberg reports that Duncan Kerr -- a design executive from the legendary Jony Ive group and was a key figure behind the iPhone, iPad, and Mac products since 1999 -- is leaving the company.

It’s a great loss for Apple and disheartening news for iPhone enthusiasts. Apple almost seems obsessed with the design language it introduced with the iPhone 11 series. And if recent leaks are any indication, we are going back to the iPhone X days with the non-Pro iPhone 16 models later this year.

Read more
A big iPhone update is right around the corner
An iPhone 15 Pro Max sitting upright, showing one of its home screens.

With announcements for 2024 models of the iPad Air and iPad Pro, today's been a busy day of Apple news. But the iPad isn't the only Apple product in the news today. Following the big announcements from its event earlier this morning, Apple also shared some important news regarding the next iPhone update.

As of Tuesday, May 7, Apple has begun rolling out RC builds for iOS 17.5. RC stands for "Release Candidate," and it's the last beta version of a software update that Apple releases before its final public rollout. In other news, the official iOS 17.5 update should be right around the corner.

Read more
I found an amazing new way to use my iPhone 15 Pro Max
The back of a Natural Titanium iPhone 15 Pro Max.

When Apple announced the iPhone 15 Pro series last September, there was one feature I was more excited about than anything else: the Action button. Gone was the useless ring/silent slider. In its place was a button we could customize to our exact liking.

I've been using the Action button on my iPhone 15 Pro Max ever since I got it, and for the last few months, it's been programmed to open the camera app. It's convenient, but it's also nothing particularly exciting. Recently, though, I found a new and unexpected way to use my iPhone's Action button — and it's kind of blowing my mind.
Supercharging the Action button

Read more