Skip to main content

Samsung rips into Apple’s iPhone in latest Galaxy smartphone ad

Samsung Galaxy: Growing Up
Samsung has always taken great delight in poking fun at Apple’s loyal band of followers, but this time it’s got the changing design of the company’s iPhone firmly in its sights.
Recommended Videos

The Korean tech titan has just posted another biting ad and comes just days after Apple started selling the much-anticipated iPhone X. The ad, called Growing Up, takes the iPhone’s 10-year history as its theme, showing one guy’s (mostly frustrating) ongoing relationship with the various iterations of his Apple-made handset, and how his girlfriend’s Galaxy phone always seems to stay one step ahead.

Featuring Chyvonne Scott’s I’m Moving On, the 60-second ad starts in 2007 with the protagonist making a call to his girlfriend on his new iPhone, asking her, “Guess what I just got?” Come 2010 and he’s run out of storage for photos on his iPhone 4, and in 2013 his girlfriend shows off her brand new Galaxy phone. He’s impressed by its large, 5.7-inch display, which at that time was considerably bigger than the 4-inch screen on the iPhone 5S.

Next it’s 2016 and we witness the couple falling into a lake with their phones — he has to chuck his dripping iPhone into a bowl of rice in a bid to save it, while she happily shows off the photo she took with her water-resistant Galaxy S7. “You gotta send me that pic,” the guy says.

Jump to the present day (Samsung wisely skips the scene where the woman’s Note 7 sets fire to her home) and we see the guy looking at the iPhone 7 dongle he’s going to have to use after Apple removed the headphone jack (unless he forks out for the AirPods, of course). Meanwhile, his other half is enjoying the benefits of wireless charging, a feature that Galaxy phones have had for years but only came to the iPhone with the latest models.

At the end, the poor fella caves and buys a Note 8, sending a message to his girlfriend that reads, “Guess what I just got?”  nicely rounding off the ad.

Caught between the iPhone X and the Galaxy Note 8? Then take a moment to check out DT’s helpful specs comparison.

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
Apple quietly nixed this Apple Intelligence feature from iOS 18.2
Image Playground on iPad.

One of the most highly anticipated features of Apple Intelligence, Image Playground, has finally launched in the iOS 18.2 developer and public betas. This artificial intelligence tool, announced in June, enables users to create cartoon-like images from text descriptions. Unfortunately, at least in the beta version, one of Image Playground's announced features is missing.

As first noted on X (formerly Twitter) by @nicolas09f9 (via MacRumors), Image Playground was once expected to feature three design styles: Animation, Illustration, and Sketch. For whatever reason, the latter isn't a choice in the beta.

Read more
The iPhone 18 Pro may get a camera feature never before seen on the iPhone
A close-up of the cameras on the iPhone 16 Pro.

Our iPhones are our primary devices to check the latest news, connect with friends on social media, and capture important memories through photos.

A significant camera upgrade is anticipated for the iPhone Pro series; however, this enhancement will not be available on the current iPhone 16 Pro or the upcoming iPhone 17 Pro series. Instead, the iPhone 18 Pro models are expected to introduce a main rear camera with a variable aperture for the first time. This information comes from Apple analyst Ming-Chi Kuo, who shared the details on Medium.

Read more
There’s new evidence that Samsung is making a Galaxy S25 Slim
A person holding the Samsung Galaxy S24 Ultra.

Could the next big smartphone war be about who can make the thinnest device? Increasingly, it's looking that way.

Industry reports suggest Samsung is working on an ultrathin version of its upcoming Galaxy S25 flagship that could launch in 2025. The rumored timing would put it just months ahead of Apple's long-rumored "iPhone 17 Slim,” expected later that same year.

Read more