Skip to main content

Hurray! Tim Cook fixes it for Siri to pronounce Barbra Streisand's name correctly

siri barbra streisand pronunciation news
Barbra Streisand/Facebook
What a nightmare this must have been for singer Barbra Streisand. Siri, Apple’s virtual assistant, has apparently been pronouncing her surname wrong all this time. Silly Siri has been saying “Strei-zand,” and not “Strei-sand,” since first going online back in 2011. We can only imagine the pain and embarrassment this has caused, but luckily when you’re Barbra Strei-sand, it’s easy to pick up the phone and call Apple CEO Tim Cook and tell him to sort it all out. And because you’re Barbra Strei-sand, he’ll get right on it too.

In an interview with NPR, Streisand opened up about Siri’s error and what must have been a terribly traumatic situation. “She pronounces my name wrong,” said the singer. “It’s Streisand with a soft S, like sand on the beach. I’ve been saying this for my whole career. And so what did I do? I called the head of Apple, Tim Cook, and he delightfully agreed to have Siri change the pronunciation of my name, finally, with the next update on September 30.”

Recommended Videos

Finally, indeed! Sadly, exactly how often she asked Siri to pronounce her name, and why she’d be doing such a thing, isn’t known. But it’s excellent news for Streisand, to whom hearing the obviously wrong Strei-zand on a daily (?) basis must have been the equivalent of someone’s nails being dragged down a chalkboard.

Streisand’s triumph may have also leaked a far less important piece of news. The quoted September 30 date for the Streisand update could also be iOS 10’s launch date. The next version of Apple’s operating system has already been announced, and is traditionally released with the new iPhone models, which are expected at some time in September. The date is also a Friday, which is often Apple’s preferred day for major operating system updates.

There are many new features in iOS 10, but the fixing of Siri’s egregious error will surely now headline the alterations, and we can’t wait to try it out. Anyone else wanting Siri to correctly pronounce their name, home town, country, or beloved family pet’s name correctly should give Tim Cook a call, as he seems very receptive to such problems.

Andy Boxall
Andy is a Senior Writer at Digital Trends, where he concentrates on mobile technology, a subject he has written about for…
How to change Siri’s voice
The Siri activation animation on an iPhone running iOS 14.

We're all familiar with Siri by now. The famous intelligent voice assistant debuted in 2011 with the iPhone 4S, and since then Siri has appeared on pretty much every Apple device you care to name. To use Siri, you usually say "Hey Siri" near your Apple device, and the voice assistant will talk back to you.

The thing is, you may not necessarily like Siri's voice. Perhaps you'd like "her" to be a "him," or perhaps you want Siri to speak with a British accent. Either way, we explain in this article how to change Siri's voice, covering the iPhone, iPad, and Mac. We also explain how to change Siri's language, in case you want to speak to Apple's assistant in another tongue.
How to change Siri's voice on iPhone and iPad

Read more
Elon Musk says Tim Cook refused meeting about buying Tesla
Elon Musk.

Elon Musk has claimed that he once tried to meet with Apple CEO Tim Cook about the possibility of the tech giant acquiring Tesla -- but that Cook “refused to take the meeting.”

Tesla boss Musk tweeted the comment on Tuesday, December 22 -- the same day that a Reuters reports claimed Apple is renewing its efforts to have an electric vehicle on the market by 2024.

Read more
Siri and Google Assistant say they now support Black Lives Matter
apple siri whispering

Voice assistants now explain and show their support for the Black Lives Matter movement when you ask questions like “Do Black lives matter?” or “Do all lives matter?”

Apple's Siri and Google's Assistant both share support for the movement, according to CNBC.

Read more