The new Memory Stick Micro media is one-quarter the size of Memory Stick PRO Duo and is only 1.2mm thick. Since the new Memory Stick Micro is a dual-voltage media, it supports devices operating at 3.3 volts and 1.8 volts; namely your cell phone. Users will be able to insert the Memory Stick Micro into an adapter for exchanging data from the flash card to other devices. Dr. Eli Harari, president and chief executive officer of SanDisk Corporation, said, "The Memory Stick PRO format co-developed with Sony has become a highly successful product line for us due to its popularity with a wide range of consumer electronic products such as digital cameras and videogame consoles. Sony and SanDisk recognize the rapidly growing market opportunity for memory cards with multimedia mobile phones, and are joining forces to develop the ultra-small Memory Stick Micro format to foster development of extremely compact multimedia mobile phones."
