Skip to main content

Sony Ericsson loses $71 million due to Japan quake disaster

Sony Ericsson Xperia Play screen open controls
Image used with permission by copyright holder

Handset maker Sony Ericsson announced today a net loss of $70.7 million dollars in the second quarter of 2011. The erosion in revenue is mostly due to disruptions to its components supply chain that resulted from the calamitous earthquakes and tsunami that hit Japan in March. The natural disasters prevented the company from shipping approximately 1.5 million phones.

In total, Sony shipped 7.6 million handset units. That is down from the 8 to 11 million it expected to ship, and 32 percent less than than the same period last year.

Recommended Videos

“We estimate that the impact of earthquake-related supply chain constraints on our portfolio was close to 1.5 million units, with most of the effect in the early part of the quarter,” says Sony Ericsson Chief Executive Bert Nordberg.

The primary impact of the disaster took place in the spring, the company said. But Sony Ericsson still faces challenges. The company is down about $317 million in cash flow, at least partly because of inventory build-up. And the price of cell phones has has dropped by about three percent. Despite this, Norberg says that they believe the worst has passed.

And there’s good reason for Sony Ericsson to be hopeful. The company has begun to more aggressively adopt the Android platform for its smartphone lines. Android devices now make up 70 percent of the company’s smartphone lineup. And sales of those devices are up 150 percent.

Sony Ericsson has announced a total of eight new Android phones so far this year. Its Android-based Xperia Play device debuted at the end of the first quarter. The handset is geared towards gamers, with a slide out control pad in place of a keyboard. A number of other Xperia models, like the high-end Xperia Arch, and the smaller and less-expensive Xperia Neo, have also launched.

Andrew Couts
Former Digital Trends Contributor
Features Editor for Digital Trends, Andrew Couts covers a wide swath of consumer technology topics, with particular focus on…
These 3 gadgets prove wearable tech reached its peak in 2024
The Ray-Ban Meta smartglasses, Apple Watch Series 10, and Oura Ring 4 on a table.

What a great year for wearables 2024 has been. Don’t believe me? We’ve had three standout products this year. One has individually broken new ground, an established product line has been refined so it’s close to perfect, and another has driven other brands to muscle in on its success.

Let's talk about each one in turn, why they all complement each other really well, and how there has never been a better time for wearables.
Ray-Ban Meta smart glasses

Read more
I finally have RCS on my iPhone, and it’s one of my favorite iOS 18 features
An iPhone 16 Pro showing RCS messaging.

Apple’s Messages app has certainly come a long way. When the first iPhone launched in 2007, it could only send SMS -- there weren't even picture messages. Then it got MMS protocol support in iPhone OS 3.0 with the iPhone 3GS. With iPhone OS 5.0, Apple implemented its own iMessage chat protocol, making it easy for Apple users to communicate with other Apple device users.

However, when it came to messaging Android users, Apple dragged its feet for the longest time, sticking with SMS and MMS, which aren’t encrypted and don't offer full-quality photo and video sending. It also sparked the whole blue bubble versus green bubble war.

Read more
The 2025 Android phone I’m most looking forward to isn’t from Samsung or Google
The OnePlus logo on the back of the OnePlus 12R.

2025 is rapidly approaching, and that can only mean one thing for a tech nerd like me: It's time to start looking forward to another year of smartphones. All signs are pointing to an interesting year for Apple with the iPhone 17, and I'm eager to see what comes of it.

But what about what's happening in the Android smartphone space? The Samsung Galaxy S25 series is just on the horizon, but I've yet to see anything that's made me really ecstatic about it. The Google Pixel 10 series should be a good one, but we've not heard enough about it yet.

Read more