In addition to the app, customers can place an order at order.subway.com within any Web browser. The PayPal integration is expected to use PayPal’s One Touch software, thus customers can avoid having to re-enter in their payment details or recall usernames / passwords when checking out.
Speaking about the mobile application, Subway Chief Information Officer Carman Wenkoff said “As part of our continued commitment to improve, we knew that offering online and mobile tools to our busy customers was critical to ensuring they cannot only eat fresh; but fast. We are excited to launch our new ordering platforms and will continue to look for new ways to improve the Subway experience.”
On the site, the customer enters in their zip code to find all locations in the area, chooses a store that’s open and starts picking out items for their order. According to the site, all orders will be available within 15 minutes of the order confirmation. In addition, the maximum order that can be placed online is six sandwiches. There’s also an option for catering orders, however those have to be placed at least 24 hours before pickup.
Similar to placing an order at the store, the interface on the Web and within the mobile app walks the customer through standard sandwich options which include choice of bread, cheese, premium extras, veggies, sauces and seasonings. The app also includes the nutritional information for each item as well as allergen information for anyone possibly allergic to certain types of foods.
