Skip to main content

This Android brand knows how to make its cheap phones desirable

The Vivo V40 Pro in its available colors.
Vivo V40 Pro Vivo

Vivo continues to make its midrange V-series smartphones tempting by giving them some of the Zeiss-engineered camera technology found in its more expensive phones. The Vivo V40 and Vivo V40 Pro are the latest, and the concentration this time is on Zeiss’ portrait mode enhancements, a feature that has impressed us recently on the top-tier Vivo X Fold3 Pro.

The Vivo V40 Pro is the most interesting of the two, and the camera specs start with a 50-megapixel main camera with optical image stabilization (OIS), a 50MP wide-angle camera, and a 50MP telephoto camera with 2x optical zoom and up to 50x digital zoom. This camera makes the most of the Zeiss Multifocal Portrait mode and the camera’s five different focal length settings to create great-looking portrait shots.

Recommended Videos

Portrait mode works with video on the V40 series too, with a Cinematic Bokeh Video mode shooting at 4K even with the bokeh portrait effect. Another mode, called Focus Transition, automatically switches focus between two people, depending on which direction they are facing, so you can give your videos a more professional look. The V40 Pro also has a set of different fill lights for portrait shots in lowlight, including the special Aura Light that we really liked on the Vivo V30 Pro.

The Vivo V40 in its available colors.
Vivo V40 Vivo

All this is driven by a MediaTek Dimensity 9200+ processor with 12GB of RAM, plus a 5,500mAh battery with 80-watt fast charging. The screen size is unknown at the time of writing, but it does have a 120Hz refresh rate, and is wrapped in a body that’s just 7.58mm thick. There are three colors available (Meteor Blue, Moonlight White, and Stellar Silver), but the V40 gets a pair of special colors (Nebula Purple and Sunglow Peach) all to itself.

Please enable Javascript to view this content

The Vivo V40 doesn’t have quite such a high specification, coming with a Qualcomm Snapdragon 7 Gen 3 processor and missing out on the 50MP telephoto camera, so if you really want to get the best portrait shots, the V40 Pro is the one to get. Vivo hasn’t announced price details for either phone, but the V series sits in its midrange and the V30 Pro could be found for less than $550, so the costs should be competitive. Both have been released in India today, with other Vivo regions to follow.

Andy Boxall
Andy is a Senior Writer at Digital Trends, where he concentrates on mobile technology, a subject he has written about for…
I tested 2 of the year’s best camera phones — it was brutal
The Xiaomi 13 Ultra and Vivo X90 Pro's camera modules.

Leica and Zeiss are two of the most established and respected names in photography, despite being best-known for different products. Leica is famous for its cameras, while Zeiss has made its name with optics. Over the past years, the pair have collaborated with different smartphone manufacturers to improve the camera systems.

Now, in a twist of fate, both have put their names on phones with massive Sony IMX989 1-inch sensors, which are still a rarity in the industry. It sets the scene for a comprehensive camera test to see which brand currently leads in the phone world.
What phones are we using?

Read more
I found a phone that fixes the iPhone 14 Pro Max’s biggest flaw
Vivo X90 Pro back.

The comfort of holding a smartphone is underrated, especially when you consider that most of us hold our phones for at least a quarter of the day. And, unfortunately, it seems like the comfortable form factor of a big phone is the least thought-out feature.

Take any flagship phone with a 6.5-inch+ screen size, for instance. The iPhone 14 Pro Max, Galaxy S23 Ultra, or Xiaomi 13 Pro all have one thing in common: they feature top-notch cameras but aren’t very comfortable to hold, either due to the poor flat edge design or weight distribution. Thankfully, one new smartphone — the Vivo X90 Pro — solves this problem.
A design Apple wishes it could copy

Read more
We have the Vivo X90 Pro, one of 2023’s most interesting Android phones
The Vivo X90 Pro held in a person's hand.

The Vivo X90 Pro has arrived, in preparation for our review. If you're not familiar with Vivo, it's part of the same tech empire as OnePlus, Realme, and Oppo — but it's not as closely related as those three are in terms of software, design, and partnerships. It's Vivo's partnership with Zeiss, in addition to a wider global launch for the X90 Pro, that has us intrigued.

Vivo and Zeiss have worked together on smartphone cameras since 2020, with the Vivo X60 Pro and X60 Pro Plus the first devices to come from the partnership. According to Zeiss, the pair work together not on just one component or software feature, but across the entire imaging experience, with the intention of assuring quality throughout. Zeiss doesn’t make cameras, but rather optics for cameras, so it’s different from partnerships like OnePlus and Hasselblad’s, where the focus is software.

Read more