Skip to main content

At WWDC 2018, Apple to show off its latest software innovations

Apple has sent out invitations for WWDC 2018, set for early June

Apple’s fall event may get more press thanks to the launch of the latest and greatest iPhone model, but some fans of the brand get much more excited about the company’s Worldwide Developer Conference, also known as WWDC. Why? Well, it’s often where Apple launches new Mac models and debuts new iPads, as well as where we learn about what Apple has been working on when it comes to software.

We now finally know exactly when Apple’s 2018 WWDC event will take place. According to Apple, WWDC 2018 will be held from June 4-8 at the McEnery Convention Center in San Jose, California. The company has now even sent out press invites to the event. We have been invited to the event, and will be on the ground covering it — so keep an eye on our Twitter and Facebook pages, as well as our home page, come June 4.

Image used with permission by copyright holder

“The McEnery Convention Center will be home to the world’s most creative developer community, who come together every year to share unique perspectives and learn about the future of Apple’s breakthrough products and services,” said Apple in a press release.

Recommended Videos

There are a few things we expect to see at WWDC. For starters, a big focus will likely be on the future of iOS. According to some rumors, Apple will be placing a heavy emphasis on reliability in iOS 12, rather than going for a big redesign. Of course, we’ll still get some sweet new features, and it appears those new features might show up on the iPad. In particular, we may see tabs for apps on the iPad, and Animoji support, which will coincide with the launch of an iPad with Face ID. We’ll also see Apple’s latest Mac operating system, as well as any new features in WatchOS, the Apple Watch operating system, and tvOS, the operating system that runs on the Apple TV.

Just because WWDC is software-focused, that doesn’t mean we won’t see any hardware. Apple announced that we won’t see the upgraded Mac Pro for a while, but we could still see a MacBook Pro refresh, and it’s possible the company could update the Mac Mini for the first time in four years, too.

Update: Invitations for WWDC 2018 have gone out.

Christian de Looper
Christian de Looper is a long-time freelance writer who has covered every facet of the consumer tech and electric vehicle…
Apple will pay up to $1M to anyone who hacks its AI cloud
Apple's Craig Federighi speaking about macOS security at WWDC 2022.

Apple just made an announcement that shows it means business when it comes to keeping Apple Intelligence secure. The company is offering a massive bug bounty of up to $1 million to anyone who is able to hack its AI cloud, referred to as Private Cloud Compute (PCC). These servers will take over Apple Intelligence tasks when the on-device AI capabilities just aren't good enough -- but there are downsides, which is why Apple's bug-squashing mission seems like a good idea.

As per a recent Apple Security blog post, Apple has created a virtual research environment and opened the doors to the public to let everyone take a peek at the code and judge its security. The PCC was initially only available to a group of security researchers and auditors, but now, anyone can take a shot at trying to hack Apple's AI cloud.

Read more
Apple’s internal tests show Siri isn’t quite ready to beat ChatGPT
Apple Intelligence update on iPhone 15 Pro Max.

With the introduction of the new iPad Mini, Apple made it clear that a software experience brimming with AI is the way forward. And if that meant making the same kind of internal upgrades to a tablet that costs nearly half as much as its flagship phone, the company would still march forward.

However, its ambitions with Apple Intelligence lack competitive vigor, and even by Apple’s own standards, the experience hasn’t managed to wow users. On top of that, the staggered rollout of the most ambitious AI features — many of which are still in the future — has left enthusiasts with a bad impression.

Read more
Apple is hoping to one-up Meta with its own smart glasses
Person wearing Meta Orion smart glasses.

Apple has been stuck in an innovation rut for the past few years. Aside from the Vision Pro headset — which expectedly didn’t gain a mass reception — the company hasn’t made any notable hardware strides apart from its bread-and-butter mobility and computing portfolio. That could change in the next few years.

According to Bloomberg, Apple’s Vision Pro team is working on smart glasses to tackle the challenge presented by a resurgent Meta. The social media giant has already scored an early lead with the well-received Meta Ray-Ban smart glasses, which have steadily received meaningful social and AI upgrades.

Read more