Max continues to be among the most competitive streamers when it comes to offering the best movies. The platform balances quality with quantity, giving audiences access to countless hours’ worth of entertainment.
Max’s deep library ranges from fantasy and sci-fi to superhero capers and comedy. Even so, that level of variety can seem intimidating to new subscribers. Thankfully, this monthly-updated guide pares things down to the highlights, focuses on recent additions, and highlights some of the best movies on Max right now.
In need of some more streaming recommendations? We also have guides to the best new movies to stream, the best movies on Netflix, the best movies on Hulu, the best movies on Amazon Prime Video, and the best movies on Disney+ that are worth looking through.
-
Doctor Sleep2019
-
-
It2017
-
Doctor Sleep (2019)
Stephen King’s bibliography has seen its fair share of movie adaptations, and while this sequel didn’t get much recognition, Doctor Sleep is a worthy supernatural thriller. Directed by Mike Flanagan, this story is a sequel to Stanley Kubrick’s adaptation of The Shining that follows the now-adult psychic Dan Torrance (Ewan McGregor) as he returns to the infamous hotel that scarred him as a child.
Now struggling with alcoholism and working as a hospice orderly, Dan tries to take down Rose the Hat (Rebecca Ferguson) and her cult followers. While it underperformed commercially, Doctor Sleep is a solid follow-up to a classic novel and film adaptation. The movie is lifted by McGregor and Ferguson’s standout performances, as it balances supernatural terrors with thoughtful themes of healing.
A Nightmare on Elm Street (1984)
Just in time for the Halloween season, fans can stream A Nightmare on Elm Street — one of the best slasher movies — on Max. Directed by slasher-horror pioneer Wes Craven, the plot focuses on a group of teenagers hunted by supernatural killer Freddy Krueger (Robert Englund).
The ghoulish murderer kills people in their dreams, hunting kids as vengeance against their parents for burning him to death. Many elements seen as slasher tropes today were novel in A Nightmare on Elm Street. The movie was lauded for its horrifying and inventive premise, and for cementing Freddy Krueger as one of the most iconic villains in horror.
It (2017)
Looking for more Stephen King-inspired movies for the Halloween season? Wedl, 2017’s It adaptation is a fitting choice. Directed by Andy Muschietti (The Flash, Mama), the story follows seven kids stalked by the horrific titular entity (Bill Skarsgård) that takes the form of “Pennywise the Clown.”
On top of the supernatural terror the children endure, they’ll also be forced to do some serious introspection. Muschietti’s, It is praised as one of the best Stephen King adaptations, with the visuals and Skarsgård’s chilling performance being the highlights. In addition, the movie’s young ensemble does a great job of being the story’s emotional core.
Dawn of the Planet of the Apes (2014)
Wes Ball recently began an exciting new chapter in the Apes saga with Kingdom of the Planet of the Apes. However, the first trilogy in this rebooted universe is more than worth revisiting. Helmed by The Batman and Cloverfield director Matt Reeves, Dawn of the Planet of the Apes follows the chimpanzee Caesar (Andy Serkis) as he attempts to prevent a schism within his expansive ape society.
Meanwhile, a group of human survivors led by ex-police officer Dreyfus (Gary Oldman) desperately try to survive the devastating pandemic. Dawn of the Planet of the Apes is one of the best movies in this reboot series, praised for its tense plot, action set pieces, and cinematography. Serkis shows his prowess as a motion-capture actor, anchoring an impressively grounded sci-fi action movie.
Everything Everywhere All at Once (2022)
Everything Everywhere All at Once was another hit for A24. Directed by Daniel Kwan and Daniel Scheinert, EEAAO focuses on Evelyn Quan Wang (Michelle Yeoh), a Chinese-American immigrant being audited by the IRS. That sets the stage for something far more absurd, as Evelyn delves into the multiverse, meeting her alternate selves and saving the world from an imposing being.
Everything Everywhere All at Once was universally lauded, winning seven of the 11 Academy Awards it was nominated for, including Best Picture, Best Actress (Yeoh), Supporting Actress (Jamie Lee Curtis), and Supporting Actor (Ke Huy Quan). It’s a frenetic combination of genres, including surreal sci-fi elements, martial arts, and outlandish comedy. However, it also poignantly touches on themes of familial trauma that make this bizarre concept feel intimate.
Harry Potter and the Chamber of Secrets (2002)
The Harry Potter franchise remains a blockbuster property, and the film series holds up. Director Chris Columbus’ sophomore entry, Harry Potter and the Chamber of Secrets, chronicles the young protagonist’s (Daniel Radcliffe) second year at Hogwarts.
With Ron Weasley (Rupert Grint) and Hermione Granger (Emma Watson) by his side, Harry faces a monstrosity unleashed from the chamber by the Heir of Salazar Slytherin. Harry Potter and the Chamber of Secrets was well-received for its tasteful adaptation of the book and the young cast’s endearing performances. The story is notably darker than its predecessor, but thanks to the aforementioned cast, Columbus’ deft direction, and stunning visuals, Chamber of Secrets remains accessible to all audiences.
The Martian (2015)
Bizarre comedy-centric accolades aside, The Martian is a compelling sci-fi movie. The Ridley Scott movie stars Matt Damon as astronaut Dr. Mark Watney as he struggles to survive amid Mars’ grueling environment. The astronaut and botanist is left behind to fend for himself and is presumed dead for a time by NASA.
The Martian is one of director Ridley Scott’s best movies of the modern era, lauded for its breathtaking visuals and gripping plot. Even with a solid premise, it’s hard to imagine this sci-fi drama without Damon’s tension-filled performance, which sells Watney’s dire situation.
The Shining (1980)
The Shining is one of Stephen King’s most revered novels, and the 1980 movie is still one of the most beloved adaptations of the author’s works. Directed by the legendary Stanley Kubrick, the story follows the steady descent into madness of Jack Torrance (Jack Nicholson). He takes a job as a winter caretaker for a resort hotel, but supernatural occurrences affect him, his wife, Wendy (Shelley Duvall), and his son, Danny (Danny Lloyd).
Kubrick’s adaptation of The Shining initially received a polarizing reception, but retrospective reviews saw it as one of the greatest psychological horror movies ever. It cuts some of the novel’s supernatural elements, but Kubrick’s direction and Nicholson’s performance effectively capture the character’s maddening deconstruction.
Sherlock Holmes (2009)
Between his Oscar-winning performance in Oppenheimer and his upcoming MCU return as Dr. Doom, Robert Downey Jr. remains among the biggest names in Hollywood. Outside of historical figures and comic book icons, he also played Sir Arthur Conan Doyle’s detective in 2009’s Sherlock Holmes. Directed by Guy Ritchie, Sherlock Holmes follows the eccentric detective and his companion Dr. John Watson (Jude Law) as they attempt to stop a seemingly supernatural conspiracy.
Serial killer Lord Henry Blackwood (Mark Strong) attempts to use occult magic to control all of Britain. Sherlock Holmes’ character invites countless revisions, and Ritchie’s take balances the right amount of action, mystery, and humor to stand out. It’s the perfect combination for Downey Jr., which is why it’s no surprise this is one of his most memorable roles.
Amélie (2001)
Fans of romance and comedy will be well-served with 2001’s Amélie. Directed by Jean-Pierre Jeunet, the story is set in Paris and follows the quirky and shy waitress Amélie Poulain (Audrey Tautou) as she sets out to make some lifestyle changes.
She aspires to brighten the lives of those around her while grappling with her own sense of loneliness. Amélie received widespread praise for its whimsical plot, vibrant art direction, and Tautou’s spirited performance. The movie will satisfy audiences looking for an upbeat romantic comedy and artistic film buffs alike.
How to Train Your Dragon (2010)
While DreamWorks doesn’t quite have the same prestige status as Pixar, movies like How to Train Your Dragon prove it’s still a big name in animation. Directed by Chris Sanders and Dean DeBlois, and based on Cressida Cowell’s children’s book, the movie is set in a fantasy world where Vikings have a hostile dynamic with dragons.
That changes when the teenage Hiccup (Jay Baruchel), in trying to become a dragon slayer, befriends one he names Toothless. How to Train Your Dragon earns its acclaim and is one of DreamWorks’ best movies to date. The film’s animation quality holds up remarkably, and its story is surprisingly dramatic and insightful thanks to its theme of humanity’s relationship with wildlife.
Beetlejuice (1988)
Tim Burton is well-known for his gothic-inspired style, and Beetlejuice is one of the best examples of this. The plot follows the recently deceased married couple Barbara and Adam Maitland (Geena Davis, Alec Baldwin), who become trapped in their own house as ghosts. To scare away their house’s new inhabitants, the pair hires the freelance bio-exorcist Betelgeuse (Michael Keaton).
Beetlejuice received positive reviews and holds up as a 1980s classic that deftly blends horror and comedy. The delightfully bizarre mix of humor, fantasy, and horror is a Burton trademark. It’s the perfect time for new audiences to watch it too, as the sequel premieres this September.
The Girl with the Dragon Tattoo (2011)
David Fincher is one of the most celebrated auteur directors, known for intense crime movies like Seven and Zodiac. In 2011, Fincher did his take on author Stieg Larsson’s The Girl with the Dragon Tattoo. The plot revolves around journalist Mikael Blomkvist’s (Daniel Craig) investigation into the disappearance of a girl from a wealthy family 40 years ago.
To help uncover this mystery, Blomkvist enlists the help of computer hacker Lisbeth Salander (Rooney Mara). The Girl with the Dragon Tattoo earned an excellent critical reception for its unraveling plot and standout performances by co-leads Craig and Mara. Fans of David Fincher’s earlier work will enjoy this movie, as it has all the hallmarks of the director’s style from cinematography to grim atmosphere.
Raging Bull (1980)
Killers of the Flower Moon director Martin Scorsese leads an incredible legacy in Hollywood, and his classic Raging Bull is a testament to this. The 1980 movie tells the story of former athlete Jake LaMotta’s (Robert De Niro) rise and fall from grace as a middleweight boxer.
After leading a life fraught with violence, anger, and jealousy, LaMotta sees his personal and professional life crumble around him. Adapted from the boxer’s 1970 memoir, Scorsese’s Raging Bull stands as one of the most compelling sports dramas ever. Backed by De Niro’s visceral performance, Raging Bull is a brutal yet captivating watch.
Gattaca (1997)
Director Andrew Niccol’s Gattaca is a sci-fi cult classic from the ’90s. The movie is set in a dystopic yet not-so-distant future where reproduction is governed by eugenics technologies. Meanwhile, Vincent Freeman (Ethan Hawke), a man conceived outside of this disturbing eugenics program, faces genetic discrimination keeping him from realizing his ambitions of space exploration.
Gattaca was an ambitious sci-fi movie for its time for how it tackled ethical dilemmas of humanity “playing god” as technology evolved without checks in place. The dystopic movie’s art direction earned it an Academy Award nomination in 1997, and its visuals remain impressive today.
Lady Bird (2017)
Greta Gerwig earned mainstream success with last year’s summer blockbuster Barbie, but her earlier catalog has other terrific movies like Lady Bird. Directed and written by Gerwig, the story follows a high school senior named Christine McPherson (Saoirse Ronan) who has a dysfunctional relationship with her mother, Marion (Laurie Metcalf).
The strong-willed and artistic Christine sees her dynamic with her mother further strained as she prepares to attend college. Lady Bird received critical acclaim for its deeply resonating plot. Gerwig’s direction and writing combined with Ronan and Metcalf’s charged performances make this an impactful coming-of-age drama.
Uncut Gems (2019)
From studio A24, Uncut Gems shows actor Adam Sandler in one of his most unforgettable roles. Directed by brothers Josh and Benny Safdie, the crime thriller has Sandler playing New York jeweler and gambling addict Howard Ratner, who is on a desperate hunt for an expensive gemstone to pay off his debts.
Uncut Gems is an excellent movie on its own terms, but Sandler’s uncharacteristically dramatic performance elevates the tension. The story unsettles the audience in the best sense, proving that the actor has more to offer in a dramatized role without sacrificing his famous comedic chops.
Wanted (2008)
An adaptation of Mark Millar and J. G. Jones’ comic book series, Wanted is a fast-paced action thriller. Directed by Timur Bekmambetov, the story sees Wesley Gibson (James McAvoy) try to join a secret society of elite assassins called the Fraternity.
He meets Fox (Angelina Jolie), an accomplished member of this organization, who recruits him to work under its leader Mr. Sloan (Morgan Freeman). Like Mark Millar’s source material, Wanted succeeds in its bombastic and action-first approach. The movie was critically well-received for the story’s quick pacing and the heavily stylized action set pieces, which must be seen to be believed.
The Iron Claw (2023)
A24’s The Iron Claw is a tense biographical sports drama. Directed by Sean Durkin, it depicts the successes and tragedies of the Von Erich family in their pursuit of glory in professional wrestling. Starring Zac Efron as Kevin, The Bear‘s Jeremy Allen White as Kerry, Harris Dickinson as David, and Stanley Simons as Mike, the movie portrays the brothers’ collective suffering from their father Fritz’s (Holt McCallany) grooming for the sport.
The Iron Claw earned immense praise for its emotionally raw storytelling and tasteful dramatization of the Von Erich family’s heart-wrenching story. Zac Efron’s performance was particularly lauded, cited as his career-best role and one of the most passionately played in the movie.
The Lighthouse (2019)
Director Robert Eggers’ The Lighthouse is one of the most inventive dramas in recent years. The plot follows 19th-century lighthouse keepers Ephraim Winslow (The Batman 2′s Robert Pattinson) and Thomas Wake (Poor Things‘ Willem Dafoe). The two find themselves stranded on a remote New England outpost after a devastating storm, with their mental faculties deteriorating from the isolation.
The Lighthouse earned widespread acclaim for its brutally tense atmosphere and commanding co-leading performances from Pattinson and Dafoe. The movie is an inspired mash-up of various genres, ranging from drama and thriller to psychological horror.
Mad Max (1979)
With George Miller’s Furiosa: A Mad Max Saga releasing soon, it’s worth diving back into the director’s debut in this franchise. Miller’s Mad Max stars Mel Gibson as the eponymous antihero navigating the postapocalyptic wasteland of a near-future take on Australia. Once a police officer before the country’s societal collapse, “Mad” Max Rockatansky wanders the landscape as a vigilante fighting off the biker gang forces who dominate the roads.
While it received a mixed reception when it premiered in 1979, Mad Max earned retroactive praise as decades passed. The movie was particularly lauded for director Miller’s vision of this dystopic landscape and the bold choreography for its over-the-top action sequences.
Hellboy II: The Golden Army (2008)
While the 2000s were understandably dominated by Spider-Man, the X-Men, and Batman, the Hellboy duology deserves more praise. Directed by Guillermo del Toro, Hellboy II: The Golden Army sees the titular superhero (Ron Perlman) and his team at the Bureau of Paranormal Research and Defense fight against the resurgent forces of a mythical underworld prince who is amassing the Golden Army to reclaim Earth from humanity.
Though it didn’t take the box office by storm, Hellboy II: The Golden Army garnered a strong critical reception for its imaginative take on this comic book universe. Del Toro is a well-known auteur director, and his eye for fantasy and horror combines perfectly with creator Mike Mignola’s weird world.
The Killing of a Sacred Deer (2017)
From Poor Things director Yorgos Lanthimos, The Killing of a Sacred Deer is another thoughtfully made thriller. Famed cardiac surgeon Steven Murphy (Colin Farrell) lives a picturesque suburban life with his wife, Anna (Nicole Kidman). However, this idealized lifestyle of his is disrupted in eerie ways by Martin Lang (Saltburn‘s Barry Keoghan), a fatherless teenager with a connection to Steven’s past.
The Killing of a Sacred Deer received a positive critical reception for Lanthimos’ uncompromising approach to his surreal directing style. Complemented by an impressive main cast, the movie is an exciting horror-thriller with an unforgettable aesthetic.
Harry Potter and the Philosopher's Stone (2001)
The Harry Potter franchise’s global juggernaut status is partly due to the film series’ critical success. Directed by Chris Columbus, Harry Potter and the Sorcerer’s Stone — or Philosopher’s Stone, alternatively — adapts the first book in author J.K. Rowling’s acclaimed series. After living in his abusive uncle and aunt’s house, young Harry Potter (Daniel Radcliffe) discovers he’s a powerful wizard and embarks on his first year at Hogwarts School of Witchcraft and Wizardry.
He meets various characters, including his endearing friends Hermione Granger (Emma Watson) and Ron Weasley (Rupert Grint). Harry Potter and the Sorcerer’s Stone was praised for its tasteful balance of faithfulness to the book and condensing it to fit into a satisfying feature-length runtime. More than that, its main cast was lauded for their charm and heartfelt performances.
Scott Pilgrim vs. the World (2010)
While it was a box-office bomb when it released in 2010, Scott Pilgrim vs. the World developed into a cult classic thanks to its strong critical reception. Director Edgar Wright’s take on this universe does justice to Bryan Lee O’Malley’s comic book series, telling the story of musician Scott Pilgrim’s (Michael Cera) efforts to win a music competition and a record deal.
At the same time, Scott has to fend off the seven evil exes of his girlfriend, Ramona Flowers (Mary Elizabeth Winstead). Though it has a straightforward plot, Scott Pilgrim vs. the World elevates it with colorful comic book-like imagery and lively performances. The movie leans into its larger-than-life nature and is complemented by its quirky humor.
Black Swan (2010)
Director Darren Aronofsky is famed for his frighteningly surreal brand of horror and thrills, with Black Swan being his highlight from the 2010s. Based on an original story by co-writer Andres Heinz, the plot centers around two ballet dancers, Nina Sayers (May December‘s Natalie Portman) and Lily (Mila Kunis), cast as the White and Black Swans, respectively, for a production of Swan Lake.
This premise unravels into something far bleaker when Nina succumbs to the relentless pressure of competition, leading to her struggling to separate fiction from reality and Lily becoming far more than her on-stage counterpart. Black Swan earned critical acclaim for its unsettlingly clever spin on Swan Lake and for using its premise to explore the concept of looming doppelgangers. Natalie Portman and Mila Kunis’ chemistry earned the strongest plaudits, as the former won the Academy Award for Best Actress.
Good Time (2017)
After the financially lucrative Twilight franchise came to an end theatrically, Robert Pattinson tested his acting mettle in a series of unique indie movies. Josh and Benny Safdie’s Good Time was among the greatest standouts, following the story of a petty criminal (Pattinson) who tries to free his developmentally disabled brother (Benny Safdie) from prison after an attempted robbery goes wrong.
Good Time is an excellent small-scale crime drama and keeps a frenetic energy throughout this story. It also further proves how much of a chameleon Pattinson is as an actor, with his character Connie Nikas being palpably hateable in the role and notably different than other characters he’s played.
The Revenant (2015)
Director Alejandro González Iñárritu’s The Revenant will always be at least partly known for getting Leonardo DiCaprio his first acting Oscar Award, but it’s compelling in its own right as well.
Loosely based on author Michael Punke’s novel of the same name, the movie is centered around a revenge story, as frontiersman Hugh Glass survives a brutal bear attack and hunts down the men who left him to die. The Revenant is filled with striking camera shots and bolstered by DiCaprio’s visceral performance, with Tom Hardy playing a convincing antagonist alongside him. The movie’s runtime and pacing can occasionally feel drawn out, but overall, it’s a gripping tale of vengeance.
RoboCop (1987)
Arguably actor Peter Weller’s most iconic theatrical role, 1987’s RoboCop is a classic sci-fi action movie of the era. The Paul Verhoeven-directed story follows police officer Alex Murphy (played by Weller) in a crime-infested Detroit set in a dystopic sci-fi future. The officer is murdered in a gang attack but is later revived by the corporation Omni Consumer Products to experiment with their titular “RoboCop” initiative.
Together with Ridley Scott’s 1982 film Blade Runner, RoboCop helped bolster the cyberpunk subgenre, with the movie having an impressive level of nuance. While the cartoonishly over-the-top action certainly draws appeal on its own, RoboCop uses its titular cyborg protagonist to explore themes of what it means to lose one’s humanity, as well as a bold critique of corporate corruption and the real-world economic policies driving the U.S. at the time.
Mad Max: Fury Road (2015)
The long-awaited prequel Furiosa: A Mad Max Saga finally has a trailer out and a release date set, making director George Miller’s Mad Max: Fury Road the perfect watch for the uninitiated. A reboot of the classic film series starring Mel Gibson, Fury Road sees Tom Hardy (Bronson, Warrior, The Dark Knight Rises) as the titular protagonist teaming up with Imperator Furiosa (Charlize Theron) in a rebellion against the brutal cult leader Immortan Joe (Hugh Keays-Byrne).
The movie proved to be an excellent reboot of the franchise, bolstered by a tense story, jaw-dropping action set pieces, and impressive cinematography. Mad Max: Fury Road stands as one of the most impressive dystopian sci-fi movies of the modern era.
Jurassic World (2015)
Though arguably nothing will top Steven Spielberg’s acclaimed 1993 classic, director Colin Trevorrow’s Jurassic World is an exciting sci-fi thriller on its own terms. Several years after the theme park failed, the titular vacation destination has replaced its predecessor, even operating smoothly for some time. However, things inevitably veer into chaos when the park’s experimentation with hybrid species leads to a breakout of the Indominus Rex.
Claire Denning (played by Bryce Dallas Howard), the park’s operations manager, and Owen Grady (played by Chris Pratt), an expert animal handler, are forced to lead an emergency containment effort. Jurassic World succeeds with how it leans on being an unapologetic nostalgia trip, with its CG dinosaurs providing fast-paced thrills amid touches on the classic “man playing god” theme of the original Jurassic Park.
Bill & Ted's Excellent Adventure (1989)
Director Stephen Herek’s Bill & Ted’s Excellent Adventure is a cult-classic romp from the ’80s that’s fondly remembered today. The sci-fi comedy stars Keanu Reeves as Ted Logan and Alex Winter as Bill Preston, two high-school slackers who embark on a time-traveling journey to pass their history class and fulfill their future of becoming utopian paragons.
Accompanied by the time-traveler Rufus (George Carlin), the movie boasts an endearing cast of characters that help make for a charming sci-fi comedy. Bill & Ted’s Excellent Adventure remains a delightfully goofy adventure today that will satisfy those looking for some ’80s nostalgia. This movie is also responsible for breaking Keanu Reeves’ career into the mainstream.
Aliens (1986)
Not many film franchises have the benefit of changing directors with similarly lauded reputation in the industry, but Aliens certainly did. Picking up the baton from Ridley Scott’s trailblazing original, James Cameron takes the reign of this sequel, seeing the iconic sci-fi female lead Ellen Ripley (played by Sigourney Weaver) agree to investigate the source of a loss in communication with a human lunar colony at the site of the original movie.
Still regarded today as one of the greatest sci-fi movies ever made — and in general — Aliens was widely acclaimed for its blend of sci-fi, horror, and visceral action. Like with Scott’s film, this sophomore installment in a legacy series was anchored by another commanding performance by Weaver.
The Devil Wears Prada (2006)
Adapted from the novel of the same name by Lauren Weisberger, director David Frankel’s The Devil Wears Prada became a mid-2000s classic. The movie revolves around recent college graduate Andy Sachs (played by Anne Hathaway) as she lands a job in New York as prolific fashion magazine editor Miranda Priestly’s (played by Meryl Streep) co-assistant.
Effortlessly blending comedy, drama, and witty commentary on the ruthlessness of the fashion industry, The Devil Wears Prada is an incredibly entertaining romp. It earned Streep another feather in her cap with a Golden Globe award win, with Hathaway getting noteworthy praise as well.
The Lego Batman Movie (2017)
The Lord of the Rings: The Fellowship of the Ring (2001)
Parasite (2019)
Director Bong Joon-ho’s Parasite was a breakout hit in 2019, earning an Academy Award for Best Picture. The Korean dark comedy/thriller hybrid focuses on the desperate exploits of a poor family that schemes their way into working for a wealthy family.
The family poses as qualified for the tasks at hand, but the more they involve themselves in the wealthy Park family’s lives, the deeper they get tangled in a shocking incident. Parasite earned widespread critical acclaim for its smart humor combined with equally poignant social commentary on class dynamics.
The Lord of the Rings: The Return of the King (2003)
Cementing the series’ status as one of the most outstanding film trilogies ever made, The Lord of the Rings: The Return of the King is a triumphant finish for Peter Jackson’s tenure in Middle-earth. The film continues with Bilbo Baggins (Elijah Wood) and Samwise Gamgee (Sean Astin) journeying to destroy the One Ring in the fires of Mount Doom.
Meanwhile, the remaining heroes, including Gandalf (Ian McKellen), Aragorn (Viggo Mortensen), and Legolas (Orlando Bloom), amass an army to battle with Sauron. Winning an astonishing 11 Academy Awards out of 11 nominations, The Return of the King was emphatically acclaimed for its faithfulness to Tolkien’s source material, stunning visuals, and powerfully emotional payoff.