Skip to main content

HBO Now signs new deal with Verizon, opening up to ‘100 million’ potential customers

HBO go vs hbo now
Image used with permission by copyright holder

HBO Now is going mainstream. A new deal brings the standalone streaming service to Verizon Internet customers, giving users a reason to celebrate, not to mention binge-watch. The service, which serves HBO’s entire catalog without the need for a cable or satellite subscription — “all you need is the internet.” Now Verizon can sell you both, and HBO looks poised to reap the benefits.

While Verizon Internet customers will have new opportunities to check out the service without the need for cable, the deal includes the rights for Verizon distribute HBO Now “to Verizon digital platforms, including to more than 100 million Verizon Wireless customers and other consumers with handsets and/or tablets.” The deal opens up a plethora of opportunities for both companies to bring in new revenue streams.

Verizon announced the news Tuesday, sharing that HBO Now is available immediately to Verizon FiOS Internet and HSI customers. Customers can start with a free 30-day trial before adding the service for the standard $15 a month. From there, they’ll be able to access HBO Now by downloading the app on compatible devices, including Android phones and tablets, Amazon Fire Tablets, iPhones, iPads, and the Apple TV. Once the app is downloaded, users can select “Verizon” from the drop down menu of providers to get started, and can then access content from their devices, or computers at hbonow.com.

“Our customers want choice in accessing premium content when and where they choose, on a variety of devices,” said Ben Grad, Verizon’s executive director of content strategy and acquisition. “HBO Now brings compelling content and choice to Verizon broadband customers today.”

Verizon also highlighted the “exciting possibilities” the deal creates, especially for channeling HBO content within Verizon’s upcoming mobile video platform. Users will still have to subscribe to HBO Now for unlimited access to the network’s content, but it sounds like there will be perks either way. It’s definitely intriguing, given that Verizon has such a massive reach in the mobile market, along with its various other platforms, making HBO execs giddy with the possibility of additional dollar signs through a variety of bundling, and other tie-in opportunities for the network’s sought after content.

HBO Now has grown steadily since its April 2015 launch, quickly becoming the most profitable app in the iTunes store, and this new deal seems like a perfect chance for HBO to expand the service’s growing subscriber base. By enticing Verizon users with the free trial, HBO Now will then have the opportunity to hook them with its addictive content. We’ll see how efficiently they can convert that giant Verizon client base into customers of their own.

Stephanie Topacio Long
Former Digital Trends Contributor
Stephanie Topacio Long is a writer and editor whose writing interests range from business to books. She also contributes to…
The best fantasy movies on Netflix right now
Kate Beckinsale and Hugh Jackman in Van Helsing.

Finding great fantasy movies on Netflix is a bit of a fantasy in and of itself. The king of the streamers neglects this category, and it also relies heavily on Universal Pictures' catalog to bail out its shortcomings. That's why it's The Scorpion King and Van Helsing's turn to be on this list while Conan the Barbarian waits for yet another Netflix return.

The Scorpion King and Van Helsing aren't bad movies, but fantasy fans deserve a better selection from Netflix than films that are two decades old. Even this month's third addition, The Covenant, is closing in on 20 years. Netflix has made some original fantasy movies of its own, but not lately. For the most part, the best fantasy movies on Netflix are pretty stagnant. But when something new arrives, we'll be here to add it to the list.
Need more recommendations? Then check out the best new movies to stream this week, the best movies on Netflix, the best movies on Hulu, the best movies on Amazon Prime Video, the best movies on Max, and the best movies on Disney+.

Read more
This Oscar-winning musician is joining the cast of Wednesday season 2
A woman stares into the distance.

Wednesday season 2 is adding "Mother Monster" to its cast. According to EW, Lady Gaga will appear in Wednesday season 2.

The details surrounding Gaga's role remain under wraps. However, the multi-time Grammy Award winner is currently filming in Ireland for the show. Since the initial news broke, Variety has since reported that Gaga's role will be a cameo in the second season. Gaga and Wednesday's creative team tried to secure the pop star a bigger role, but it ultimately did not work out.

Read more
The best feel-good movies on Netflix right now
Stephan James runs as Jesse Owens in Race.

There probably isn't a certified doctor who would prescribe a feel-good movie to lift your spirits, but sometimes it really helps. Feel-good movies are a subgenre that ranges from comedies to dramas. The secret to their success is that the main characters overcome their anxieties, their personal roadblocks, and all other obstacles to achieve their goals. Who doesn't want to follow that example?

Netflix doesn't have a very robust selection of feel-good movies, but it does have some very good ones. As it happens, this month's new additions, Race and The World's Fastest Indian, are both true stories that share some common elements with each other. Neither film was made for Netflix, so they may not stick around for long. But for now, they have a prime place among the best feel-good movies on Netflix.
Need more recommendations? Then check out the best new movies to stream this week, the best movies on Netflix, the best movies on Hulu, the best movies on Amazon Prime Video, the best movies on Max, and the best movies on Disney+.

Read more