Skip to main content

Digital Trends may earn a commission when you buy through links on our site. Why trust us?

Apple preps more store reopenings ahead of new iPhone launch

Apple is preparing to open more of its retail stores that were shuttered over the summer due to the coronavirus pandemic.

Recommended Videos

The tech company has been closely monitoring the development of the COVID-19 outbreak in the U.S., reopening stores where infection cases have fallen away while closing ones where spikes have been detected. It’s a pattern that looks set to continue for some time as authorities across the country continue to battle the virus.

Apple has started to inform staff at the soon-to-open stores of their upcoming work schedules, according to a Bloomberg report on Monday, August 24.

Citing sources with knowledge of the matter, the report said that “most” of the stores that are set to reopen in the coming days will require customers to make an appointment ahead of their visit as part of measures to ensure social distancing is maintained on the premises.

The Apple Store experience is very different today compared to how it was before the pandemic started. For example, customers and staff are now required to wear a face covering, with a mask provided if a customer arrives without one.

Temperature checks are also performed at the door, and customers may be asked several health questions to check if they have any symptoms associated with the virus, or if they’ve knowingly been in contact with anyone infected with the condition.

Enhanced deep cleans of stores are also carried out, as well as regular sanitization of all surfaces, display products, and highly trafficked areas.

Apple has 270 stores across the U.S. After closing all of them in March, the company started to reopen some of them in May. However, with COVID-19 infections rising in some areas and falling in others, Apple, like so many other retail chains, has had to open and close stores according to local conditions.

With the tech giant just weeks away from releasing new phones and an updated Apple Watch, the company will be keen to ramp up store openings where conditions permit as it seeks to ensure its new gadgets launch with the strongest possible sales.

Digital Trends has reached out to Apple for details on which stores are about to reopen and we will update this article when we hear back.

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
Apple takes on Square with Tap to Pay for iPhones
Apple Pay sticker on a payment terminal

Apple today announced plans to turn hundreds of millions of iPhones into portable card readers with its new Tap to Pay initiative. This is a feature rolling out later this year in the U.S, enabling iPhones to accept payments over Apple Pay and other contactless payment methods with the same ease of use as one would a regular terminal. The company is opening this up with Stripe and Shopify integration this spring.

“As more and more consumers are tapping to pay with digital wallets and credit cards, Tap to Pay on iPhone will provide businesses with a secure, private, and easy way to accept contactless payments and unlock new checkout experiences using the power, security, and convenience of iPhone,” said Jennifer Bailey, Apple’s vice president of Apple Pay and Apple Wallet in a release today. “In collaboration with payment platforms, app developers, and payment networks, we’re making it easier than ever for businesses of all sizes -- from solopreneurs to large retailers -- to seamlessly accept contactless payments and continue to grow their business.”

Read more
Get the COVID-19 booster shot, Apple reportedly tells staff
A man checks his phone in an Apple retail store in Grand Central Terminal.

Apple has reportedly told its store and corporate employees to get the COVID-19 booster shot or face frequent tests for the virus.

“Due to waning efficacy of the primary series of COVID-19 vaccines and the emergence of highly transmissible variants such as Omicron, a booster shot is now part of staying up to date with your COVID-19 vaccination to protect against severe disease,” Apple said in a staff memo seen by The Verge.

Read more
Apple iPhone SE 3 render leak shows off an iPhone XR revival
iPhone SE 2020 Product Red

New renders emerged today that purport to show off the Apple iPhone SE 3 (or iPhone SE 2022, if you prefer). The renders, from TenTechReview and leaker David Kowalski, show off an iPhone that looks a lot like the iPhone XR, but in the same body as the iPhone 8-style iPhone SE. Now, there are some caveats here, but let's dive into what the leak says first.

According to the new leak, this year's Phone SE will be a redesign of the 2020 version and look more like a cross between that and an iPhone XR. It'll still have a small and compact body, but it'll drop the bezels and adopt the notch, likely with Face ID replacing Touch ID. Going off the renders, it looks like a budget iPhone 13 Mini more than anything.

Read more