Skip to main content

Nike’s high-tech shoe fails by seconds to propel runner into record books

Nike // Breaking2
Kenyan runner Eliud Kipchoge made a valiant attempt on Saturday to become the first human to run a marathon in under two hours, but missed out by just 25 seconds.

Held at the Monza F1 racetrack in Italy, the special Nike-organized “Breaking2” event took two years of preparation and involved seven months of intense training by Kipchoge and two other runners who also went for the record — Ethiopian Lelisa Desisa and Zersenay Tadese of Eritrea.

Recommended Videos

The athletes completed 17.5 laps of the track, with Kipchoge apparently on course to break the two-hour barrier until the final two circuits when he started to fall behind schedule. Following the monumental effort, the Kenyan said that while he was disappointed not to have run the 26.2-mile course in the target time, he was happy to have completed a marathon in a shade over two hours.

Indeed, Saturday’s race saw the 2016 Olympic champion and 2016 London Marathon winner clock not only a personal best but also the fastest ever marathon, beating the previous record set in 2014 by a whopping 2 minutes 32 seconds. However, unfortunately for Kipchoge, it won’t be recognized by the sport as it didn’t take place at an official event.

Unlike regular marathons, Nike offered a little extra help to the runners by way of a digital display showing their current pace, elapsed race time, and projected finish time. The display was fixed atop a car that tootled along just ahead of the athletes the whole way.

Nike’s input also included equipping the elite runners with pairs of custom-made Nike Zoom Vaporfly Elite shoes as well specially made running shirts, shorts, and arm sleeves designed with comfort and temperature control in mind.

The running shoe is the first to incorporate Nike’s ultra-light ZoomX midsole cushion, which, the company says, works in tandem with a “unidirectional carbon plate with a specific geometry that enhances the propulsive sensation in each stride.” In other words, it’s meant to make you run faster.

Alas, for Kipchoge and his co-runners, the shoe’s unique design wasn’t quite enough to help them over the line in record time.

Oh, and in case you’re thinking you might need a pair of these particular running shoes for your next session on the running machine, then prepare to be disappointed. They’re not on general sale, though some of the technology featured in the shoe’s design is likely to find its way to Nike’s consumer offerings before too long.

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
The best hurricane trackers for Android and iOS in 2024
Best hurricane tracking apps.

The hurricane season instills fear in those who find themselves in the paths of these storms, and in their loved ones who are concerned for their safety. A hurricane app is essential if you’ve stayed up all night worrying about a family member who's alone during a destructive storm.

Many hurricane trackers are available to help you prepare for these dangerous events, monitor their progress, and assist in recovery. We’ve compiled a list of the best apps for tracking storms, predicting their paths, and providing on-the-ground suggetsions for shelters and emergency services. Most of these apps are free to download and supported by ads. Premium versions are available to remove ads and add extra features.

Read more
Best lawn mower deals: Cordless, gas, electric and robotic
A robot lawn mower in a backyard while a family relaxes.

Mowing a lawn can be very therapeutic unless you have an older lawnmower, which makes life difficult and constantly causes you frustration. Luckily, you can snag a new lawnmower for a pretty good price, and even the more budget-oriented options have a lot of quality-of-life features that you wouldn't find on lawnmowers ten or even five years ago. To that end, we've gone about and collected some of our favorite lawnmower deals across the board, including some great robot lawn mowers that are worth checking out.
Litheli Cordless Lawn Mower U20 Handy+ -- $120, was $140

If you want a solid lawn mower, this offering from Litheli has a 13-inch cutting width, which is pretty good for the deal that you're getting. Even better, you get a 30L grass bag so you're not having to clean up after yourself, and you can mow for longer without having to stop. You also get 5 height adjustments so you can hone in the length of your grass to the perfect height, plus you get a 4.0Ah portable battery included.

Read more
Juiced Bikes offers 20% off on all e-bikes amid signs of bankruptcy
Juiced Bikes Scrambler ebike

A “20% off sitewide” banner on top of a company’s website should normally be cause for glee among customers. Except if you’re a fan of that company’s products and its executives remain silent amid mounting signs that said company might be on the brink of bankruptcy.That’s what’s happening with Juiced Bikes, the San Diego-based maker of e-bikes.According to numerous customer reports, Juiced Bikes has completely stopped responding to customer inquiries for some time, while its website is out of stock on all products. There are also numerous testimonies of layoffs at the company.Even more worrying signs are also piling up: The company’s assets, including its existing inventory of products, is appearing as listed for sale on an auction website used by companies that go out of business.In addition, a court case has been filed in New York against parent company Juiced Inc. and Juiced Bike founder Tora Harris, according to Trellis, a state trial court legal research platform.Founded in 2009 by Harris, a U.S. high-jump Olympian, Juiced Bikes was one of the early pioneers of the direct-to-consumer e-bike brands in the U.S. market.The company’s e-bikes developed a loyal fandom through the years. Last year, Digital Trends named the Juiced Bikes Scorpion X2 as the best moped-style e-bike for 2023, citing its versatility, rich feature set, and performance.The company has so far stayed silent amid all the reports. But should its bankruptcy be confirmed, it could legitimately be attributed to the post-pandemic whiplash experienced by the e-bike industry over the past few years. The Covid-19 pandemic had led to a huge spike in demand for e-bikes just as supply chains became heavily constrained. This led to a ramp-up of e-bike production to match the high demand. But when consumer demand dropped after the pandemic, e-bike makers were left with large stock surpluses.The good news is that the downturn phase might soon be over just as the industry is experiencing a wave of mergers and acquisitions, according to a report by Houlihan Lokey.This may mean that even if Juiced Bikes is indeed going under, the brand and its products might find a buyer and show up again on streets and trails.

Read more