Skip to main content

Uber’s first electric-scooter service takes on Lyft in Santa Monica

Uber has just launched its first scooter-sharing service as part of further efforts to diversify its business.

Coming only a few weeks after ridesharing rival Lyft launched its first scooter service in Denver, Colorado, Uber has chosen the Californian city of Santa Monica for its own debut.

Recommended Videos

Uber’s electric scooters don’t bear its company branding — the service is operated by Jump, the bike- and scooter-sharing business that it acquired in April 2018.

Each of the 250 red-colored electric scooters can be rented via the Uber app. Riders can see nearby available scooters on a map, and reserve them straight away for $1. Rental costs 15 cents a minute but that doesn’t kick in until the first five minutes have passed. In a bid to grab some attention for its new service, Uber has made the scooters free to use through October 7.

Take note, though, Uber’s electric scooters aren’t dockless, so you’ll have to leave them in designated pick-up and drop-off points located across Santa Monica.

The company goes up against similar services in Santa Monica, with Bird and Lime, as well as Lyft, also operating scooter-sharing schemes there as part of an 18-month pilot scheme. Uber actually partnered with Lime in July and hopes of integrating its service into the Uber app by the end of the year.

“As we work toward having your phone replace your car, we’re thinking about all the possible times you’d hop in the car and go, and what smart, equally-as-convenient option we could offer to get you there instead,” Rhea Dookeran, Uber’s product manager for scooters, said in a post announcing the new service. “Whether going that last mile home from the train, to your favorite nearby restaurant, or between offices, scooters are an affordable, environmentally friendly way to get there.”

The launch of the scooter is in line with the company’s recently stated desire to become what Uber CEO Dara Khosrowshahi describes as an “urban mobility platform.”

The boss said he believes two-wheelers are better suited to inner-city travel than large cars, saying in an interview in August that particularly during busy times of the day, it’s “very inefficient for a one-ton hulk of metal to take one person 10 blocks.” Uber (via Jump) and a slew of other companies already operate bike-sharing schemes in many U.S. cities.

Bike- and scooter-sharing services from multiple companies have been launching in cities across the U.S. over the last few years, though the reception among locals has been mixed. While riders find them a convenient and cheap way to zip across town, some residents have complained about cluttered sidewalks and reckless riding habits. Many city governments were taken by surprise by the rapid influx of such services, and are only recently beginning to properly regulate them in a bid to ensure their safe integration into city life.

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
Check out Spectre, Rolls-Royce’s first all-electric car
Rolls-Royce's Spectre, its first all-electric vehicle.

Rolls-Royce Introduces Spectre: The World's First Ultra-Luxury Electric Super Coupé

Rolls-Royce Motor Cars has taken the wraps off the Spectre, its first all-electric vehicle.

Read more
Jeep is launching its first two electric SUVs in the U.S. in 2024
Rendering of the Jeep Recon electric SUV.

Jeep will launch four electric SUVs for North America and Europe by the end of 2025, with at least two coming to the U.S., the automaker confirmed Thursday. While Jeep has some plug-in hybrids in its lineup, these will be the brand's first all-electric models.

The first of these models to launch will be the Jeep Recon, which is scheduled to start production in 2024, with reservations opening in early 2023. While it won't be fully revealed until next year, Jeep confirmed the Recon will have a "one-touch power top, removable doors, and glass," similar to the current Jeep Wrangler. While it doesn't replace the Wrangler, it's definitely inspired by the iconic off-roader, Jim Morrison, head of the Jeep brand in North America, said during a presentation of the electrification plan.

Read more
2022 Volkswagen ID. Buzz first drive review: The iconic hippie hauler goes electric
Volkwagen's ID. Buzz drives down the road.

Volkswagen's growing family of ID-badged electric cars has a new mascot: the ID. Buzz. Inspired by the vintage air-cooled Bus models and previewed by a close-to-production concept unveiled in 2017, the heritage-laced van offers an electric powertrain, an eye-catching design, plus an interior that's high-tech and almost lounge-like. I tested a Buzz prototype in England in February 2022 and walked away impressed, and time driving a regular-production model in and around Copenhagen, Denmark, confirmed these impressions. This was worth the wait.
Design and interior
While you can tell that the Buzz is on the same branch of the Volkswagen family tree as the split- and bay-window Buses prized by hippies decades ago, designers decided not to go full-retro as they did with the New Beetle released in 1997. The headlights aren't round, for example, and they're much higher than the original van's. It's the same story out back: The lights are horizontal, located right below the big hatch's window, and connected by a light bar. This is intentional -- Volkswagen aimed to echo the original model without cloning it.

In terms of proportions, the Buzz is pretty spot on. The front end isn't entirely flat and the front doors are positioned behind the front wheels rather than over them, but the design is as close to the old van's as modern regulations allow. The Buzz variant that I drove in Denmark measures 185.5 inches long, 78.1 inches wide, and 76.8 inches tall, so it's about as long as a Tiguan but around 10 inches taller and five inches wider. This is what Volkswagen refers to as the short-wheelbase model, and it's not coming to the United States. We'll get a long-wheelbase model that hasn't been unveiled yet; it should look just like the European-spec model but with more space between the front and rear axles.

Read more