Skip to main content

Apple is stepping up its Photo game with AI in iOS 10 and MacOS Sierra

Promotional logo for WWDC 2023.
This story is part of our complete Apple WWDC coverage

Photos on Apple products are about to get a whole heck of a lot more interesting. At its annual Worldwide Developers Conference keynote on Monday, Apple showed off its next-generation mobile and desktop operating systems. As part of this update, Apple introduced a collection of new features and tools to help you better sort through your images and get the most out of the photos and videos you capture.

WWDC 2016: Apple cranks up heat on PayPal by finally bringing Apple Pay to websites

Recommended Videos

Starting with iOS 10, Apple announced new Places and Faces features, which use “Advanced Computer Vision” and deep learning to learn the faces of people in photographs and place them on a map using the built-in GPS metadata.

Much like Google has done with Google Photos, Apple is also using this new AI to break down the objects and scenes in images. Now, you’ll be able to search for individual objects, locations, and people in images via “Intelligent Search.”

Also taking a page out of Google’s book is a new feature called Memories. Using the new image recognition features in conjunction with metadata from photographs and videos, you can now instantaneously create clever, contextualized videos of life’s special moments and adventures. To do this, Apple uses the location metadata alongside the new Faces and Places features.

One of the more interesting aspects is that you can customize your memories. By choosing a collection of Moods and lengths, you can tweak the clip to fit the style you’re looking for. Specifically, you can choose between short, medium, and long clips, as well as moods like “Epic, Uplifting, Club, Extreme, Happy,” and more.

While Apple mainly showed off these feature on an iPhone, both iOS 10 and macOS Sierra will get all of the above features.

What sets Apple’s features apart from Google is that all of this creation and image recognition is done locally, on your iOS device or macOS computer. Whereas Google uses its cloud-based platform, Apple hopes to appeal to the privacy crowd by ensuring no one can see your content besides yourself and those you specifically share it with.

Something Apple didn’t elaborate on, but teased, is RAW photo editing in iOS 10. No note of it was specifically referenced in the keynote, but on the iOS developer overview slide, Apple made note that RAW photo support is on its way to iOS devices. This includes the ability to capture RAW and JPEG photos at once, as many DSLRs are capable of, as well as the ability to edit the photos across third party apps as developers implement it into their apps.

Other features teased in the iOS overview list include Live Photos stabilization, live filters for Live Photos, brilliance adjustment slider in Photos, Live Photos editing, and faster camera launch.

It’ll be exciting to see these new features in action. Once we get our hands on the iOS 10 and macOS, we’ll be sure to give you a hands-on rundown of the new features.

Gannon Burgett
Former Digital Trends Contributor
iOS 18’s best AI tools arrive in December, but Siri has a longer wait
Apple Intelligence on iPhone 15 Pro.

The Apple Intelligence toolkit has witnessed a staggered mix of delayed features and underwhelming perks. But it seems that the most promising set of those AI tools that Apple revealed at WWDC earlier this year is right around the corner.

In the latest edition of his PowerOn newsletter, Bloomberg’s Mark Gurman writes that the iOS 18.2 update will start rolling out via the stable channel in the first week of December.

Read more
Here’s every iPhone and iPad that supports Apple Intelligence
Apple Intelligence on iPhone 15 Pro.

Apple's WWDC 2024 keynote was one of the biggest ones that the company had made in years. During this keynote, the company showed us what we'd be getting in iOS 18, which includes some big user-requested features like more home screen customization, RCS messaging support, and more. But that's not all — this is the first iOS that brings AI into the iPhone with Apple Intelligence.

Apple Intelligence, as Apple calls it, is a powerful suite of AI tools that will help make your life even easier. From new writing tools and summarization features to image generation and the ability to create unique emojis, Apple Intelligence definitely looks impressive.

Read more
Apple’s next-gen M4 Macs look set to embrace serious gaming
The Mac mini on a wooden table.

Apple’s Mac machines and gaming don’t quite fit in the same equation, even though the recent trajectory of its Metal architecture has pulled off a few surprises. But it looks like the upcoming M4-tier machines won’t pull any punches, including the Mac mini.

In the latest edition of his Power On newsletter, Bloomberg’s Mark Gurman writes that for the first time, Apple’s entry-level desktop computer will offer ray tracing support. For the unaware, it’s a lighting system that adds a whole new level of visual realism to games.

Read more