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Fujifilm Instax mini 7 Camera Taps into Analog Magic

Old-school analog point-and-shoot photographers have lamented the demise of Polaroid instant cameras, with their point-and-print results giving instant pictures you could pass around to friends. These days film-free digital cameras absolutely dominate the industry—but that doesn’t quite mean inexpensive analog picture-taking is dead! Fujifilm has just rolled out the Instax mini 7, a compact fully analog camera that offers point-and-shoot prints: find your subject in the viewfinder, check the LED exposure indicator, then press a button: a few minutes later, you have a credit-card sized color photo in your hands.

Fujifilm Instax Mini 7 (blue)
Image used with permission by copyright holder

The Instax Mini 7 runs on four AA batteries (so no wall wart to carry around) and uses special Fujifilm Instax mini film good for 20 shots per pack. As a camera, the unit isn’t all that spectacular, but it’ll do the job for fun-and-games and the younger set: it features a 1/60th second electronic shutter, automatic film feed, an LED exposure meter, and a manual on-off switch: the Instax mini 7 produces prices 46 by 62 millimeters. Folks who like the idea but who want bigger prints can also check out the Instax and Instax 210 cameras.

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The Instax mini 7 is available now for $85 in kid-friendly blue and pink bodies; the film packs cost $15 apiece.

Fujifilm Instax Mini 7 (pink)
Image used with permission by copyright holder
Geoff Duncan
Former Digital Trends Contributor
Geoff Duncan writes, programs, edits, plays music, and delights in making software misbehave. He's probably the only member…
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