Skip to main content

With a 50-megapixel sensor, the Hasselblad 907X 50C is vintage in looks only

Hasselblad’s latest camera mixes the old and the new for what the company is calling a “truly distinct” shooting experience. Previously teased last summer as a concept camera, the Hasselblad 907X 50C is a 50-megapixel medium format camera that looks — and even sort of shoots — like a classic Hasselblad. 

Recommended Videos

The 907X 50C, a modular system that’s comprised of a CFV II 50C digital back and the new 907X body, is Hasselblad’s smallest medium format camera yet, but there were a few sacrifices to get there. The 907X body is a boxy one without a grip or viewfinder, channeling cameras like the one that photographed the moon landing.  Both a grip and a viewfinder can be added onto the body, but the tilting 3.2-inch, 2.4 million dot LCD screen also allows the camera to be shot similar to a camera that has a waist-level viewfinder without those add-ons.

Hasselblad

The 50-megapixel digital back can capture medium format images with 14 stops of dynamic range in JPEG or 16-bit RAW (performance we’ve become familiar with in this widely used sensor). Video is 2.7k or 1080p HD at 60 fps using the width of the sensor for a 16:9 video.

Weighing a little more than a pound and a half, the 907X 50C takes on a classic look with a black leatherette wrap body and chrome trim, aesthetics that mix with the shape of early Hasselblad V system film cameras. The digital back also moves to the built-in battery design used in the modern X system, which allows for a smaller body as well as USB charging. Despite the smaller size, the camera still accommodates dual UHS-II SD card slots, ports for audio and flash, and built-in Wi-Fi and USB-C.

The mix of old and new, however, also extends to lenses. Compatible with the company’s latest X series lenses, the camera can also use vintage V system lenses, produced since 1957, with an adapter, as well as HC and HCD lenses, and XPan lenses.

The 907X 50C, with both the camera body and digital back together, retails for $6,399. Adding on the control grip will cost another $729, and the optical viewfinder another $499. Pre-orders are open today, with shipping expected at the end of the month.

Hillary K. Grigonis
Hillary never planned on becoming a photographer—and then she was handed a camera at her first writing job and she's been…
The best camera phones in 2024: our top 9 photography picks
A person holding the Samsung Galaxy S24 Ultra and Xiaomi 14 Ultra.

In the past decade or so, cameras on smartphones have evolved so much that they can pretty much replace a standalone digital camera for most people. The results you can get on some of the best smartphones these days are just so impressive, and being able to be with you at all times means you'll never miss a moment.

But what if you want the best possible camera phone money can buy? A camera that won't let you down no matter what you're taking a picture of? You've come to the right place. Here are the very best camera phones you can buy in 2024.

Read more
An ace photographer is about to leave the ISS. Here are his best shots
The moon and Earth as seen from the ISS.

NASA astronaut Matthew Dominick is preparing to return to Earth after spending seven months living and working aboard the International Space Station (ISS).

After arriving at the orbital outpost, Dominick -- who is on his first mission to space -- quickly earned a reputation for being an ace photographer. He's been using the facility’s plethora of high-end cameras and lenses to capture amazing shots from his unique vantage point some 250 miles above Earth. Sharing his content on social media, the American astronaut has always been happy to reveal how he captured the imagery and offer extra insight for folks interested to know more.

Read more
Filter-free and fun, the Fujifilm Instax Mini 11 Instant Camera is on sale Right Now for Prime Day
fujifilm instax mini 11 camera prime big deal days

It's 2024, and you’re considering a point-and-shoot camera. Zero judgment here. I miss the good ol’ days of flipping through actual photo albums instead of doom-scrolling on Instagram. You can get back to those days by snagging a (in the ice white color), and it’s the perfect time because it’s on sale. Get it for 24% off during Amazon’s Prime Big Deal Days, but hurry while inventory is going strong.
There’s something magical about having a physical photo right in your hand seconds after snapping the shot, and it adds a fun, retro vibe to moments you want to capture and keep. Plus, having an actual picture to hold and display can be so much more satisfying than just another digital file on your phone. I picked one up two years ago for my eight-year-old daughter, and it’s been an instant hit in our household. And now, at its $59 sale price, I'm definitely going to be stocking up on a few to gift ahead of the holiday season.

How the Fujifilm Instax Mini 11 works
The delightful throwback comes with a FUJINON 60mm lens and an automatic exposure feature that adjusts the shutter speed for the best shot, even in low light. While the picture quality won’t be as crisp as what your smartphone can capture, it’ll still produce a quality image worthy of slapping on a refrigerator.
If selfies are your thing, this camera has a dedicated Selfie Mode (with a mirror). We set up a DIY photo booth for my daughter's birthday party with sticker frames so each kid could go home with a photo souvenir, and it was a total hit.
You can opt to make it a set with a range of accessories to buy separately, like a carrying case, a handy strap, those sticker borders I mentioned, and photo albums to hold the memories.

Read more