Skip to main content

Hasselblad CEO: Zoom lenses are coming for X1D medium-format camera

Hasselblad X1D
Image used with permission by copyright holder
Just a couple of a days ago, a Hasselblad representative responded on Facebook to an inquiry about zoom lenses for the company’s recently announced X1D mirrorless medium-format camera. The rep explained that such a lens would be “almost impossible theoretically” due to desired size and weight constraints of the X1D system. Well, it turns out that rep may have spoken too soon. In an interview with Bokeh, Hasselblad CEO Perry Oosting dismissed the Facebook comment and confirmed the X1D will see native zoom lenses in the future.

“Let me correct that a bit,” Oosting said. “There will be more lenses coming. There will also be zoom lenses coming.” This is good news for nascent X1D fans, although what type of zoom lenses Hasselblad will produce remains a mystery. It’s also unclear when such a lens would see the light of the day, but it won’t be this year. “When, how, where, what form, the price point — let’s wait. Besides the two lenses that are here at launch, the 45mm and the 90mm, there will be a 30mm announced at Photokina … So these are the three for 2016,” Oosting said.

Recommended Videos

In designing the X1D, Hasselblad had to come up with an entirely new lens mount, dubbed XCD. While the camera will be compatible with existing H mount lenses, including zooms, via an adapter, native XCD lenses will be better suited for the smaller size of the X1D. How Hasselblad will accomplish this with a zoom lens remains to be seen. As was seen with Sony’s high-end G Master lenses, making high-quality optics even for the smaller full frame format can result in lenses that some would consider unwieldy on compact mirrorless bodies.

The X1D officially became the first medium-format mirrorless camera when Hasselblad unveiled it last week. It uses a 50-megapixel CMOS sensor that offers 14 stops of dynamic range and ISO sensitivity from 100-25,600. It is priced at $8,995.

[amz_nsa_keyword keyword=”Hasselblad lens”]
Daven Mathies
Former Digital Trends Contributor
Daven is a contributing writer to the photography section. He has been with Digital Trends since 2016 and has been writing…
The Canon EOS R100 mirrorless is ideal for beginners — $170 off today
Canon EOS R100 mirrorless camera with lens attached

If you don't want to spend the money on a high-end DSLR camera, mirrorless cameras are an excellent alternative. But they, too, can be expensive, at least normally. Right now, thanks to a bevy of Prime Big Deal Days discounts, the best camera deals, in general, and super great Prime Day camera deals there are a ton of offers available. So, it's a great time to shop if you've been on the fence. However, we wanted to call out a great deal for novice photographers on the Canon EOS R100 mirrorless camera. Normally $600, it's just $429 right now as part of the event, saving you over $170. The bundle includes the RF-S18-45mm lens. Again, a great starting point for casual or novice photographers.

 
Why shop this Canon EOS R100 mirrorless camera deal for Prime Big Deal Days?

Read more
My favorite SD card reader is a mere $15 for Prime Big Deal Days
The Lexar USB-C SD card reader.

I take a lot of pictures on a daily basis. And while I usually get to offload them in the comfort of my home, sometimes I need to export as quickly as possible. Maybe even straight from my phone.

That's where my new favorite SD card reader comes in.

Read more
Astronaut enjoys out-of-this-world view from his bedroom window
An aurora as seen from a Crew Dragon spacecraft docked at the ISS.

A NASA astronaut aboard the International Space Station (ISS) has posted a beautiful image showing an aurora over Earth.

Matthew Dominick has been aboard the ISS since March and is due to return home on a SpaceX Crew Dragon spacecraft on Sunday. In fact, it was from the docked Crew Dragon that he captured the stunning shot.

Read more