Skip to main content

Panasonic continues video focus at CES with 5 lenses enhanced for filmmakers

panasonic ces 2017 lenses h es12060 frontslant copy
Panasonic
Panasonic mirrorless shooters will soon have more lens choices. On Wednesday, the company announced the Leica DG Vario-Elmarit 12-60mm f/2.8-4 ASPH, the first lens in a new zoom series, as well as updates to the existing lens lineup.

The new zoom lens line will feature f/2.8-4 glass as part of the Leica DG Vario-Elmarit series.  Panasonic says all of the lenses in the lineup will use a rugged, weather-sealed design. A nine blade aperture will give bokeh a rounded shape while Nano Surface Coatings will help prevent flares and ghosting.

Recommended Videos

The standard zoom length 12-60mm lens will be the first lens available in the new series, but the company says an 8-18mm (16-36mm full-frame equivalent) and a 50-200mm (100-400mm equivalent) are also in the works.

The company’s new 12-35mm uses five-axis optical stabilization.

The 12-60mm lens, equivalent to a 24-120mm full frame on Panasonic’s Micro Four Thirds systems,  is designed as a standard zoom lens to cover a variety of scenarios, from portraits to landscapes. The lens boasts built-in optical stabilization, which can also be combined with the in-body systems on some Panasonic cameras.

The Lecia glass is constructed from 14 elements in 12 groups, and uses four aspherical lenses and two extra-low dispersion elements to reduce distortion and chromatic aberration, as well as colored fringing in high-contrast scenes.

Panasonic says the autofocus system of the lens was designed with video in mind (fitting, since Panasonic also introduced the first mirrorless to shoot 4K at 60 fps on Wednesday). The drive motor operates silently, Panasonic says, while small microstep increases help to smoothly adjust the aperture when the lighting changes mid-recording.

The new 12-60mm lens will be available in March for $999.

Panasonic’s complete lens line-up now includes five new additions. Panasonic

Along with introducing the new lens line at the Consumer Electronics Show, Panasonic also updated four favorites with enhanced power optical image stabilization and new video upgrades. The updates use a silent focus motor and the same microstep system as the 12-60mm lens. All four lenses are also weather-sealed, bringing Panasonic’s total Lumix G rugged lens count to nine.

The company’s new 12-35mm (24-70mm equivalent on a full-frame camera) boasts a wide maximum f/2.8 aperture throughout that zoom range. The lens uses five-axis optical stabilization and has upgraded video features over the previous version. The lens will sell for $999, with shipping expected to begin in March.

The Lumix G X Vario 35-100mm f/2.8 II Power OIS lens is designed with 16 elements in 13 groups. The bright zoom lens, with a 70-200mm equivalent to full-frame systems, will sell for $1,099 beginning in March.

Panasonic’s upgraded Lumix G Vario 100-300mm f/4-5.6 II Power OIS lens captures a 200-600mm equivalent, offering telephoto capabilities in a rugged design. The long zoom is expected to go on sale for $649 next month.

A Lumix G Vario 45-200mm f/4-5.6 II Power OIS lens will be the cheapest of the four upgrades, selling for $449 starting next month. The telephoto zoom offers a 90-400mm full-frame equivalent while boasting the same weather-sealing and video capabilities as the other four lenses introduced Wednesday.

Hillary K. Grigonis
Hillary never planned on becoming a photographer—and then she was handed a camera at her first writing job and she's been…
An ace photographer is about to leave the ISS. Here are his best shots
The moon and Earth as seen from the ISS.

NASA astronaut Matthew Dominick is preparing to return to Earth after spending seven months living and working aboard the International Space Station (ISS).

After arriving at the orbital outpost, Dominick -- who is on his first mission to space -- quickly earned a reputation for being an ace photographer. He's been using the facility’s plethora of high-end cameras and lenses to capture amazing shots from his unique vantage point some 250 miles above Earth. Sharing his content on social media, the American astronaut has always been happy to reveal how he captured the imagery and offer extra insight for folks interested to know more.

Read more
Filter-free and fun, the Fujifilm Instax Mini 11 Instant Camera is on sale Right Now for Prime Day
fujifilm instax mini 11 camera prime big deal days

It's 2024, and you’re considering a point-and-shoot camera. Zero judgment here. I miss the good ol’ days of flipping through actual photo albums instead of doom-scrolling on Instagram. You can get back to those days by snagging a (in the ice white color), and it’s the perfect time because it’s on sale. Get it for 24% off during Amazon’s Prime Big Deal Days, but hurry while inventory is going strong.
There’s something magical about having a physical photo right in your hand seconds after snapping the shot, and it adds a fun, retro vibe to moments you want to capture and keep. Plus, having an actual picture to hold and display can be so much more satisfying than just another digital file on your phone. I picked one up two years ago for my eight-year-old daughter, and it’s been an instant hit in our household. And now, at its $59 sale price, I'm definitely going to be stocking up on a few to gift ahead of the holiday season.

How the Fujifilm Instax Mini 11 works
The delightful throwback comes with a FUJINON 60mm lens and an automatic exposure feature that adjusts the shutter speed for the best shot, even in low light. While the picture quality won’t be as crisp as what your smartphone can capture, it’ll still produce a quality image worthy of slapping on a refrigerator.
If selfies are your thing, this camera has a dedicated Selfie Mode (with a mirror). We set up a DIY photo booth for my daughter's birthday party with sticker frames so each kid could go home with a photo souvenir, and it was a total hit.
You can opt to make it a set with a range of accessories to buy separately, like a carrying case, a handy strap, those sticker borders I mentioned, and photo albums to hold the memories.

Read more
The Canon EOS R100 mirrorless is ideal for beginners — $170 off today
Canon EOS R100 mirrorless camera with lens attached

If you don't want to spend the money on a high-end DSLR camera, mirrorless cameras are an excellent alternative. But they, too, can be expensive, at least normally. Right now, thanks to a bevy of Prime Big Deal Days discounts, the best camera deals, in general, and super great Prime Day camera deals there are a ton of offers available. So, it's a great time to shop if you've been on the fence. However, we wanted to call out a great deal for novice photographers on the Canon EOS R100 mirrorless camera. Normally $600, it's just $429 right now as part of the event, saving you over $170. The bundle includes the RF-S18-45mm lens. Again, a great starting point for casual or novice photographers.

 
Why shop this Canon EOS R100 mirrorless camera deal for Prime Big Deal Days?

Read more