Skip to main content

YouTube tightens guidelines, but gives creators tools to earn cash

youtube
Image used with permission by copyright holder
YouTube is waging a war on inappropriate content — and now the video platform is addressing the creators it left behind after tightening up restrictions on which videos can and cannot earn ad revenue. On Monday, August 7, YouTube announced several changes to the Video Manager that will allow video creators to see which content is earning money and file an appeal for the videos that aren’t. The YouTube Video Manager update will roll out over the next few weeks.

The change is part of a longer string of updates that stemmed from several major companies leaving the platform when their ads were mixed with objectionable content. YouTube responded by creating stricter guidelines and beefing up the software designed to detect that questionable content. Now, YouTube is turning to the creators and offering more tools for users to be able to quickly determine which videos qualify for advertising and to file appeals for videos that may have been wrongly left out of the advertising platform.

Recommended Videos

The first new feature coming to the Video Manager is a set of icons that allow creators to easily see how their videos are categorized. A green icon indicates the video is eligible for income from the broadest range of advertisers. A yellow icon shows the videos that are eligible for profit from YouTube Red, but are disqualified from full advertising potential because of those updated advertising guidelines. A third, slashed-out money sign identifies videos that aren’t eligible for ads or YouTube Red income.

Those new icons are then used in YouTube’s updated monetization troubleshooter, which helps users get to the root of the problem by flagging potential issues with the video. If creators believe their video meets the content guidelines but was still excluded, the Video Manager now allows users to appeal without going to a separate webpage to file that appeal.

YouTube says that every appeal helps its classification software improve, reducing the number of incorrectly classified videos in the future. The company also notes that the amount creators receive isn’t changing with the update to the Video Manager.

YouTube will be rolling out the changes over the next few weeks — creators will receive a notification inside Creator Studio when the new features are accessible.

Hillary K. Grigonis
Hillary never planned on becoming a photographer—and then she was handed a camera at her first writing job and she's been…
Best free Christmas movies on YouTube in 2023
die hard movie why is it a christmas classic reginald veljohnson and bruce willis in

In the years before basic cable, decades before the streaming age, Christmas movies were an annual tradition on the broadcast networks. Every year, families or even solo holiday enthusiasts could take comfort in the fact that they would be able to watch some of their favorite Christmas films for free -- assuming they were home in time to watch them. In the present, free movies are becoming scarce among the streamers. But YouTube is filling that void with a plethora of free Christmas movies that you can watch at any time.

Since the holiday season is upon us, we've updated our list of the best free Christmas movies that you can find on YouTube in 2023. The selection may change between now and 2024, but like Santa, we'll be back at least once a year to make sure that everything is still here, while adding even more Christmas cheer from one of the world's biggest streaming platforms.

Read more
7 most popular YouTube music videos of 2023, ranked
Miley Cyrus walks down a road in Flowers.

The sheer volume of content uploaded to YouTube is staggering to consider, and there's no way one person could ever watch it all. Some videos, though, have emerged as the most popular on the service this year.

These may not be the year's best videos, but they were certainly the most popular. They're also all musical, and almost all are in Spanish or affiliated with Latin music. Here's a rundown of the seven most popular videos of the year.
7. Flower by Jisoo – 439 million views
JISOO - ‘꽃(FLOWER)’ M/V

Read more
7 best YouTube videos of 2023
A man comforts two other men on Saturday Night Live.

Even as apps like TikTok dominate many people's screen time, YouTube has endured as a source for whatever it is that you might be interested in watching. Sports highlights? On YouTube. Clips from late-night shows? Same. Music videos? YouTube's got 'em.

Because YouTube has such a diverse array of options, it can be hard to narrow down our list to just seven to represent the entire year. Needless to say, there are plenty of videos that could have made this list, but didn't. For our money, though, these seven are some of the best ways you could've spent your time on YouTube this year.
Rihanna's Super Bowl Halftime Show
Rihanna’s FULL Apple Music Super Bowl LVII Halftime Show

Read more