DT Design to Focus on High-Impact Interactive Ad Units, Branded & Original Content, Infographics and more
PORTLAND, OR – December 14, 2015 – Leading consumer technology lifestyle publisher Digital Trends has launched DT Design, an in-house agency which will create custom ad units, branded and original video and editorial content, infographics and other digital experiences for brand partners and advertisers.
Pete Jacobs, Vice President of Marketing at Digital Trends, was named General Manager of DT Design, where he will lead a team of 10 that includes designers, producers, developers and video specialists. A 20-year ad veteran, Jacobs joined Digital Trends in 2013 to increase the publisher’s integrated marketing capabilities. He had previously worked in integrated marketing at DT client Ubisoft as well as at Viacom and Univision.
“With brands and agencies increasingly going native, DT Design is committed to creating custom executions that will engage our readers in cool ways, not ads disguised as editorial,” said Jacobs. “Our readers look to Digital Trends to deliver trustworthy tech reviews, news and videos, and that trust extends to the ads we create and deliver. So our sponsored content reflects our knowledge of what will most engage our readers.”
Jacobs said that 75% of ad campaigns being sold by Digital Trends now include some kind of custom element. “The formation of DT Design makes official what’s been going on here informally for years,” said Jacobs. “We’re committed to developing high-impact, premium creative with highly visual and interactive elements that draws audiences in and resonates with readers just like our editorial content.”
The first work produced under the new DT Design brand is a campaign for Scion surrounding the launch of the new iM and iA models. Scion is the exclusive sponsor of a video series called “Innovators & Essentials” that highlights entrepreneurs with unconventional jobs who have chosen a different career path. The three videos feature Ryan Weimer, founder of Magic Wheelchair, John Czinder, the “dog whisperer” of Portland, and Ezra Cimino-Hurt, founder of Case of Bass. The videos, produced by DT Design are housed in custom, high impact ad units that were also created in-house.
“ DT Design has developed unique, interesting videos highlighting the diverse talent of young entrepreneurs”, said Nancy Inouye, National Marketing Communications Manager. “The “Innovators and Essentials” video series aligns with Scion’s long standing support of entrepreneurs, who are pursuing their passions and interests. The sporty and versatile iM hatchback can help meet the daily demands of young business owners as shown in the video series.” The custom campaign with DT is a component of the Scion national launch of the iM and iA vehicles that included TV, digital and cinema media.
Key Digital Trends advertisers also include LG, Samsung, Toshiba, Best Buy and AT&T.
About Digital Trends
Digital Trends is a leading consumer technology publisher that aims to demystify technology, helping people navigate an increasingly digital world. Digital Trends’ easy-to-understand product reviews, entertaining news and videos serve more than 24 million unique visitors each month and 7 million mobile users. Digital Trends reaches 90 million tech influencers through the Digital Trends Media Network, and its syndicate partners include Yahoo!, CNN.com and CNNMoney.com, FOX News, platform partners including Roku, Samsung, LG and more than 200 broadcast news stations. Digital Trends is headquartered in Portland, Ore., and has offices in New York City, San Francisco and Chicago. For more information, visit www.digitaltrends.com and follow @DigitalTrends on Twitter and Facebook.
About Scion
Scion continues to be the test laboratory division for Toyota Motor Sales (TMS), U.S.A., Inc. From its start in 2003, Scion’s goal was to offer products and processes that stand apart from the crowd. Scion offers distinctive vehicles that reflect owners’ passions with a model line-up that includes the all-new iM five-door hatchback, the all-new iA sports sedan, the iconic xB urban utility vehicle, the tC sports coupe, and the FR-S rear-wheel drive sports car. Scion also appeals to a youthful audience by offering a simple, no-haggle buying experience and by engaging with potential customers in meaningful and creative ways. For more information, visit www.scion.com.
For more information, contact Paul Ward: Email.
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