PORTLAND, Ore., September 23, 2019 — Digital Trends, the world’s largest independent tech publisher, is proud to announce their place as a finalist for the first ever Brandweek Constellation Awards. Winners will be announced at Brandweek, which takes place November 3rd through 6th in Palm Springs, California.
Adweek is bringing back Brandweek for its second year, and this time they’re introducing the Constellation Awards. The awards honor teams of marketers for outstanding collaborative work in brand activations.
Adweek honors Digital Trends for their Amazon Prime Day activation, orchestrated by VP of Commerce Lynda Mann. It included four hours of live-streamed coverage, hand picked deals selected as favorites by the editorial staff, and Prime Day promotions across a variety of platforms. The activation generated $6 million in sales, resulting in a 400 percent boost year-on-year in product purchases. “It’s thrilling to be considered by Adweek for their first Brandweek Constellation Awards,” says Digital Trends CEO Ian Bell. “Lynda did a fantastic job with the Prime Day activation, and we all had a lot of fun in the process. She and her team deserve all the recognition they can get. We’re very hopeful for a win.”
Winning teams will be selected for 32 different categories. Adweek has shortlisted Digital Trends for the ‘Best team effort focused on DTC/commerce’ category, continuing a trend of prestigious recognitions for Digital Trends’ team. They’ve already racked up a number of awards this year for direct-to-consumer marketing, including a Digiday Content Marketing Award, one gold and two platinums at the 2019 dotCOMM Awards, and three wins at the 25th Annual Communicator Awards.
Winning teams will be announced live during Brandweek at the Constellation Ball on the evening of November 6th, where Digital Trends will be in attendance. Winners will also be profiled in the November 18th issue of Adweek, and on Adweek.com.
About Adweek
As the leading source of authoritative and essential coverage of the advertising and marketing space, Adweek provides unparalleled access to engaged professionals at every level of the brand marketing ecosystem who rely on Adweek to help them do their jobs better. Adweek reaches over 6MM industry leaders, ranging from brand marketers and media buyers to agencies and other allies. They come to us at every stage of their career to get news and analysis that informs, entertains and inspires.
About Digital Trends
Digital Trends is a leading consumer technology publisher helping people navigate an increasingly digital world. With easy-to-understand product reviews, entertaining news and videos, Digital Trends serves more than 30 million unique visitors each month. Digital Trends reaches more than 100 million tech influencers through their own media network, and its syndicate partners include Yahoo!, Oath, Flipboard, Cheddar, Amazon, FOX News and more than 200 broadcast news stations. Digital Trends is headquartered in Portland, OR with offices in New York City,Los Angeles, Detroit, Toronto and Chicago. For more information, visit www.digitaltrends.com.
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