Skip to main content

Users repurpose Egyptian government's tourism hashtag to voice dissent

This Is Egypt
As part of an online initiative aimed at boosting the country’s ailing tourism industry, the Egyptian government created the #ThisisEgypt hashtag, which includes a video that has gone viral in Egypt, reports Yahoo News. The fast-paced clip is shot from the point of view of young travelers visiting local sites (including the Red Sea coast and the Great Pyramids of Giza) and records their exploits on their smartphones. However, things went awry as Egyptian Twitter users have hijacked the hashtag to tweet about state failings.

Although some Twitter users have used the #ThisisEgypt hashtag for its intended purpose, sharing picturesque images of their local surroundings, hundreds of others have used it as a platform to voice their dissent.

Recommended Videos

Among the negative tweets that contain the hashtag are statements highlighting the current government’s human rights abuses and images that depict state failings.

Please enable Javascript to view this content

#thisisegypt a place where you can go to prison for writing a novel #ضد_محاكمة_الخيال

— Shereen (@forsoothsayer) December 11, 2015

#thisisegypt :) #optimism #tourism pic.twitter.com/MLYSkIflpP

— Michael Maurice (@MichaelMauriceA) December 11, 2015

In a series of tweets, Egyptian journalist Wael Eskandar explained his motivation for using the hashtag: “I’m not trying to hijack the #ThisisEgypt hashtag, just doing what they said, #Egypt through my eyes.” Eskandar’s posts include links to Facebook images of citizens currently being detained by the country’s authorities.

This isn’t the first time Egyptians have taken to social media to rally against their government. During the Arab Spring in 2011, which saw mass protests in the country against the autocratic rule of President Hosni Mubarak, protesters reportedly used Twitter and Facebook to spread messages and organize meetings. They did so again in 2013, when demonstrations were being held against the country’s preceding president, Mohamed Morsi.

Egypt’s current leader, Abdel Fattah el-Sisi (who came to power following a military coup in 2013), has faced criticism regarding his government’s dubious human rights record, reports The Washington Post.

The #ThisisEgypt initiative is part of the Egyptian government’s strategy to revive tourism, which has suffered of late due to political instability in the country. Matters were made worse recently when a Russian airliner crashed into the Sinai desert, killing all 224 passengers on board. Russia subsequently stopped all flights to the country.

Saqib Shah
Former Digital Trends Contributor
Saqib Shah is a Twitter addict and film fan with an obsessive interest in pop culture trends. In his spare time he can be…
I paid Meta to ‘verify’ me — here’s what actually happened
An Instagram profile on an iPhone.

In the fall of 2023 I decided to do a little experiment in the height of the “blue check” hysteria. Twitter had shifted from verifying accounts based (more or less) on merit or importance and instead would let users pay for a blue checkmark. That obviously went (and still goes) badly. Meanwhile, Meta opened its own verification service earlier in the year, called Meta Verified.

Mostly aimed at “creators,” Meta Verified costs $15 a month and helps you “establish your account authenticity and help[s] your community know it’s the real us with a verified badge." It also gives you “proactive account protection” to help fight impersonation by (in part) requiring you to use two-factor authentication. You’ll also get direct account support “from a real person,” and exclusive features like stickers and stars.

Read more
Here’s how to delete your YouTube account on any device
How to delete your YouTube account

Wanting to get out of the YouTube business? If you want to delete your YouTube account, all you need to do is go to your YouTube Studio page, go to the Advanced Settings, and follow the section that will guide you to permanently delete your account. If you need help with these steps, or want to do so on a platform that isn't your computer, you can follow the steps below.

Note that the following steps will delete your YouTube channel, not your associated Google account.

Read more
How to download Instagram photos for free
Instagram app running on the Samsung Galaxy Z Flip 5.

Instagram is amazing, and many of us use it as a record of our lives — uploading the best bits of our trips, adventures, and notable moments. But sometimes you can lose the original files of those moments, leaving the Instagram copy as the only available one . While you may be happy to leave it up there, it's a lot more convenient to have another version of it downloaded onto your phone or computer. While downloading directly from Instagram can be tricky, there are ways around it. Here are a few easy ways to download Instagram photos.

Read more