Launched in July, it was – until Wednesday – only advertisers and other select users that could make use of the tool. From now, however, all 271 million Twitter users can dive in and learn more about what happens to their messages once they land in the Twittersphere.
You can, for example, click on any of your tweets to pull up real-time stats on retweets, replies, favorites, follows, and hashtag clicks, as well as compare your activity on the service month over month. You can also track how your Twitter cards drive clicks, and see how your tweets trend over time….if they trend at all, that is.
In fact, when you take a closer look at the dashboard, you’ll see there’s a ton of detailed data available, perfect for Twitter users who just have to know how their followers engage with their tweets.
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If you use your Twitter account to promote your business, the tool is certain to prove useful as it offers the opportunity to discover which kind of messages work best on the social media site. Twitter will be hoping for a knock-on effect too – as businesses and other high profile users utilize the tool to help them make more effective use of the microblogging service, this should lead to more engagement, which in turn should keep advertisers interested.
You can access the dashboard by logging in at analytics.twitter.com with your Twitter username and password. According to the San Francisco based company, the dashboard is currently available “to those who primarily tweet in English, French, Japanese, and Spanish and have had an account for at least 14 days.” It added that it plans to bring the service to all users soon.
