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Apple's September 2023 event Tim Cook

Tim Cook wants you to know he’s confident in Apple’s AI future

Apple Intelligence will make its debut later this month, much later than other companies like Google. That's OK, says Apple CEO Tim Cook.
Tim Cooking looking confused.

Watching Tim Cook defend the Magic Mouse is pure gold

Tim Cook inside an Apple Store in Shanghai.

Apple boss Tim Cook launches charm offensive in vital market

Apple CEO, Tim Cook, stands on stage at the September 2021 Fall Apple Event.

Apple CEO Tim Cook’s earnings fell by $36M in 2023

Apple CEO Tim Cook during an interview with the BBC in November 2023.

Apple boss Tim Cook hints at who might succeed him

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Elon Musk says he will speak to Tim Cook about changing the ‘Apple tax’

Tim Cook Apple Event 2021

Apple boss says AR ‘may be even better than just the real world’

A digital image of Elon Musk in front of a stylized background with the Twitter logo repeating.

Elon Musk meets Apple’s Tim Cook to settle dispute

Tim Cook at Peek Performance Apple event.

Apple’s Tim Cook drops heaviest hint yet about a future device

Services shine in Apple’s record March quarter

Apple CEO Tim Cook in front of an Apple logo

Apple employees to return to offices later than expected

A person using the Apple iPhone 13 Pro.

You can no longer buy Apple products in Russia

apple file system

Apple reports record revenue despite global chip shortage

Despite the global chip shortage, Apple has reported record revenue for its most recent quarter, thanks largely to strong sales of the new iPhone 13.
wwdc 2020 everything announced tim cook

Apple boss Tim Cook takes on Apple Car questions in interview

In a podcast interview released this week, Apple boss Tim Cook was pressed about the company's work on a so-called Apple Car.
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Apple Car: What you need to know about Project Titan

Apple's on-again, off-again car development project has taken us on a roller coaster ride for nearly 10 years.

The evolution of the iPhone: A decade-plus love affair

Following the recent launch of the iPhone 12, I decided to tell the story of the evolution of this phone. I present: My love story with Apple cell phones.
Elon Musk.

Elon Musk says Tim Cook refused meeting about buying Tesla

Elon Musk says he once tried to contact Apple CEO Tim Cook about the possibility of Apple acquiring Tesla, but claims Cook "refused to take the meeting."
big tech logos around capitol hill

Tech CEO Congressional Hearing: Recap of the biggest moments you missed

The CEOs of Amazon, Apple, Facebook, and Google testified before Congress in an often-heated hearing. Here's the biggest moments you may have missed.
Styled Graphic featuring Tim Cook, Jeff Bezos, Mark Zuckerberg, Sundar Pichai

Big Tech CEOs’ showdown with Congress: The antitrust hearing that wasn’t

All eyes were on Capitol Hill to see if Congress could muster up the focus to press Big Tech CEOs on their monopolistic practices. They couldn't do it.
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Leading Dem says Apple, Google, Facebook, and Amazon have ‘monopoly power’

Wednesday's hearing on antitrust issues within Big Tech was scattered, but Democrats focused in on how to end monopolizing within the industry.
Styled Graphic featuring Tim Cook, Jeff Bezos, Mark Zuckerberg, Sundar Pichai

Tech CEOs’ antitrust showdown with Congress will reportedly be postponed

Monday's House Judiciary Committee antitrust hearing featuring Mark Zuckerberg, Jeff Bezos, Tim Cook, and Sundar Pichai will likely be postponed.
Google & Alphabet CEO Sundar Pichai

Amazon, Apple, Facebook, and Google will testify before Congress in July

Apple, Amazon, Google, and Facebook are expected to appear before Congress in late July for an antitrust hearing -- an event that's been long in the making.
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Digital Trends Live: Tim Cook speaks out on racism, Fortnite delayed, and more

On this Digital Trends Live, we break down the top tech stories of the day, including Apple CEO Tim Cook’s response to the protests for George Floyd and more.
Tim Cook WWDC 2019

Apple CEO Tim Cook speaks out about racism, calls for change

Apple CEO Tim Cook spoke about racism and called to build a better future. Cook wrote that Apple would be donating to organizations fighting racial inequality.
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Here’s how Tim Cook and Bill Gates hope to give graduates a boost

With the coronavirus pandemic scuppering many graduation gatherings this year, famous folks have decided to record their commencement speeches this time around.
health worker with face shield

Apple to make 1 million face shields per week for health care workers

Apple will begin producing a million face shields a week destined for frontline health care workers fighting the coronavirus, officially known as COVID-19.
apple earnings q4 2017 logo

Apple boss tells global employees to work remotely amid coronavirus outbreak

Apple chief Tim Cook has told the company's office-based employees to work from home this week as part of measures aimed at slowing the spread of COVID-19.
Tim Cook

Apple CEO Tim Cook addresses how the company has been affected by coronavirus

In an interview posted on Fox Business, Apple CEO Tim Cook has addressed the outbreak of coronavirus and how it has affected Apple's business for the year.
President Trump Tours the Apple Manufacturing Plant

Trump asks Apple to build out 5G in U.S. That’s not how it works

In a recent visit to Apple’s Mac Pro manufacturing facility in Austin, Texas, President Donald Trump asked Apple CEO, Tim Cook, to help build 5G in the U.S…even though Apple is not a cellular carrier. Trump tweeted about his visit to the facility and how Apple should get involved with building 5G connection.
Jony Ive (right) and Apple CEO Tim Cook look over the new Mac Pro Display

Apple CEO Tim Cook says report calling Jony Ive’s departure contentious is absurd

Apple CEO Tim Cook called a Wall Street Journal report about superstar designer Jony Ive’s supposedly contentious departure, as well as Cook’s own alleged lack of interest in design, absurd in an email Monday. The comments came in a rare email from the CEO. The Wall Street Journal stands by its report.
Tim Cook WWDC 2019

Tim Cook said Silicon Valley built a chaos factory. Are Apple’s hands clean?

Giving a commencement speech at Stanford University, Apple CEO Tim Cook said that Silicon Valley has built a "chaos factory" that neglects privacy. It's part of Apple's bigger strategy as regulators come down hard on big tech.
iphone xs

Apple boss hints at lower iPhone prices to fight falling sales

Apple boss Tim Cook said the company could lower iPhone prices in some markets in a bid to boost sales. The news comes as Apple released data on Tuesday showing a rare year-on-year decline in iPhone revenue. Cook cited factors such a strong dollar and pressures on the global economy.
Apple Logo

Still haven’t upgraded your iPhone? Apple says that’s causing poor sales

Apple didn't sell as many iPhones as it expected toward the end of 2018, prompting the company to revise down its sales forecast for the holiday quarter by billions of dollars. CEO Tim Cook cited a slew of factors, including "economic deceleration" in China and fewer phone upgrades than expected.
no tourist tours of apple park  feb 2018

Apple Park’s office setup aims to keep workers on their toes

If you're reading this at a desk and you feel a twinge in your back, then do you have a standing desk you can use instead? Apple boss Tim Cook said this week that all of the company's workers at its new Apple Park campus have access to a standing desk, which he's adamant is a healthier way to work.