Rapper Future debuted Apple's Beats by Dre commercial for the big game on his personal Twitter account. He narrates the commercial featuring Cam Newton.
Amazon's voice controlled digital assistant was made available to everyone last summer, now it's targeting the masses with its first Super Bowl ad campaign.
This year's Super Bowl promises to be the most spectacular yet, and the key to much of the game's success this year would appear to lie in mobile technology.
Key and Peele will reportedly record live commentary of the big game in the guise of Lee and Morris, a pair of off-the-wall sportscasters from Atlanta.
YouTube has once again launched its AdBlitz channel and website, allowing advertisers the ability to preview ads in the run-up to this year's Super Bowl.
A recent survey from online coupon site FatWallet.com revealed how more people indicate they will buy a TV during Super Bowl week than during Black Friday.
Over 16 fiber optic cables have been cut in San Francisco since July 2014. Could this be linked to the Super Bowl? Federal agencies are taking no chances.