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Rob Enderle

Rob Enderle

Former Digital Trends Contributor

Rob is President and Principal Analyst of the Enderle Group, a forward-looking emerging technology advisory firm. Before founding the Enderle Group in 2003, Rob was the Senior Research Fellow for Forrester Research and the Giga Information Group. He holds an AA in Merchandising, a BS in Business, and an MBA. He sits on the advisory councils for Lenovo, Toshiba, AMD, HP, Dell, the Trusted Computing Group, and the Lifeboat Foundation. Rob’s hobbies include sporting clays, PC modding, science fiction, home automation, and computer gaming.

Qualcomm Toq

Smartwatches are going to make smartphone screens obsolete

Today’s smartwatches are still rudimentary, but they highlight the appeal of a “modular computer” that could turn your smartphone into a hub for a raft of different screens and other connected devices.
roomba vs neato robots battle to clean my home roombo robot vacuum wars

Roomba vs. Neato: Robots Battle To Clean My Home

I brought rival robotic vacuum cleaners into my house, and instead of bloodshed, I got really clean floors. Here’s how the Neato robotic vacuum cleaner stacks up beside the better-known Roomba.
iwatch no thanks i want to ditch my key fob for a smartwatch that goes vroom feature

iWatch? No thanks, I want to ditch my key fob for a smartwatch that goes vroom

From unlocking your car doors and letting you know how much you’ve been speeding, to monitoring your EV’s charge, a smartwatch catered to your car could be a driver’s best friend.
you are what they think ballmers legacy is a lesson in image management steve ballmer steps down microsoft ceo

You are what they think you are: Ballmer’s legacy is a lesson in image management

Despite a number of successes in his time at Microsoft, Steve Ballmer still leaves Microsoft with a reputation for having led the company astray. The real lesson here: Perception is important.

How Qualcomm’s Snapdragon gave the Nokia 1020 its fire-breathing camera

Nokia’s Lumia 1020 has drawn attention for its powerful 41-megapixel camera, but few people realize just how much processing power it takes to deal with all that raw data.
no magic apple cupertinos identity crisis in the fading afterglow of jobs steve

No magic, no Apple: Cupertino’s identity crisis in the fading afterglow of Jobs

Can Apple retain its “magical” reputation without a magician like Steve Jobs casting his spell? If it’s current product line is any indication, the future doesn’t look too dazzling.
forget the germans tesla should be more worried about cheap chinese clones dsc 5609 1920x1200

Forget the Germans, Tesla should be more worried about cheap Chinese clones

BMW’s new i3 has the automotive world swooning, but Tesla’s Model S still towers above its Bavarian brother. The real threat will come from China, which could outclone Tesla in a hurry.
Ron-RXX

Imagining the perfect electric sports car

The Tesla S comes close to being the ideal green fun machine, but the ultimate electric sports car will have to bring a number of other improvements to play beside its gas-powered brothers.
screw practicality why i picked a fire breathing jag over whisper quiet tesla s jaguar f type enderle

Screw practicality! Why I picked a fire-breathing Jag over a whisper-quiet Tesla S

Why I bought a Jaguar F-Type, rather than a Tesla S: Look for me on the freeway: roaring engine, top down, and often screaming like a little girl.
10 plug in electric vehicles you can buy today tesla roadster 2

What’s next for the electric car? Wireless power, lithium-air batteries and more

The third generation of electric cars will bring a host of new technologies that will erase our need for gas, like wireless charging as we drive, high-capacity lithium-air batteries and ultracapacitors that charge in the blink of an eye.
Zynga leaders

With former Xbox brass aboard, will Zynga try to hatch a low-cost console?

Don Mattrick fled Microsoft’s Xbox division for the shores of Zynga, but what’s his master plan? It could be a low-cost console built with developers in mind.
Jaguar-F-Type

The key to a happy marriage is also the key to a new Jaguar F-Type

After test driving everything from a responsible little micro car to an indefensible new American Muscle car, my wife and I finally found the first car we both love to drive.
Tesla Model S Performance header

Why I’m not buying a Tesla S after living with one for a weekend

Tesla’s Model S is a glimpse of the future, but after living with one for a couple days, I’m not sold on it – and the reasons may surprise you. Here’s why I’ll be waiting a few years before getting on board.
comcast cable broken remote

Whoops! How AMD (inadvertently) prepared Intel to crush cable companies

While Intel faces an uphill battle with cable giants to usher in its new TV service, it turns out years of warfare with AMD have perfectly trained it for the fight ahead.
after a hard lesson relearned microsoft is finally uncrippling windows rt ibm pc jr

After a hard lesson relearned, Microsoft is finally uncrippling Windows RT

Windows RT landed with a flop thanks to Microsoft’s intentional removal of features, but the company is ready to take its lashes and move on with a much-improved Windows RT 8.1.
Apple iGlasses

What would Apple’s take on Google Glass look like?

Google has stepped out in front of competitors by rushing the first connected glasses to the market, but if the past is any indication, Apple is watching and waiting. What would its late-arriving competitor to Google Glass look like?
microsoft xbox one announcement

After a decade of hardware duds, Microsoft gets it right with the Xbox One

Microsoft’s dismal hardware track record may be coming to an end with the Xbox One, which shows every indication of smart design and engineering from the ground up.
Blackberry QNX Car Entertainment and Telematics

Connected cars are the next mobile frontier, and BlackBerry has a head start

While BlackBerry’s smartphone business has notoriously struggled in recent years, its QNX operating system has made major inroads in connected cars, which could lend it an advantage down the line.
fisker floundering header

Will Fisker’s floundering leave early Karma buyers running on empty?

As Fisker fires most of its workforce and faces an uncertain future, Karma owners are left wondering how they’ll continue to drive their $90,000 cars. As it turns out, it might not be as grim as it looks.

Our wireless future will bring breakneck speeds and tablet-powered homes

Advances in wireless technology and faster mobile processors have Qualcomm anticipating a future filled with effortless connectivity, anywhere, any time.

The ‘Phablet’ isn’t a ‘Phad’ or a Phase – massive phones are coming

Samsung’s S4 is great, but it has nothing on the 6.3-inch Galaxy Mega Phone, which is just one more sign that the phablet category is growing as fast as our phone screens.
what makes a phone cool anyway rob enderle

What makes a phone “cool,” anyway?

Last week’s column on Apple losing its cool sparked plenty of debate and got me thinking: how do we decide what phone’s are cool, and do any of the current contenders qualify?
How Apple losts its cool

How Apple lost its cool (and how it can win it back)

Apple’s once-untouchable hipness has faltered in recent months, and as some of its most recent ads demonstrate, the company doesn’t seem to know how to win it back.
Google Glass

Say ‘mortified!’ Google Glass will turn strangers into your personal paparazzi

Get a thrill from watching every celebrity misstep dissected on the Internet? Don’t get too smug. The proliferation of personal cameras may make you the next inadvertent Web sensation.

AMD and Nvidia lock horns on a race to the cloud

Cloud gaming is the future, but neither of the titans controlling today’s gaming space have established firm control of it, and each have very different plans.
How life-like CGI will revolutionize more than movies

What happens when we can whip up movie-grade CGI in real time?

Photorealistic computer animation has already made its way into movies, but when new technology makes it possible to generate these graphics on the fly, all sorts of doors will open.
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Google Glass, Google Shoes, and the horror of living in a Google World

Google Shoes may have been a mere concept for SXSW, but the possibilities illustrate how a cyborg future is not far off, and it might look less like Ironman’s Tony Stark and more like Star Trek’s Borg.

Could the new Oz movie do for 3D cinema what the original did for color?

When The Wizard of Oz debuted in 1939, it introduced audiences to the wonders of what color film could do. Is it possible Oz the Great and Powerful could pull the same routine for 3D in 2013?
Qualcomm-Snapdragon

Speed isn’t everything: Convenient new features coming to your next smartphone

New processors may help the next generation of smartphones handle more and more tasks, but the innovations Qualcomm showed off at Mobile World Congress 2013 emphasize that convenience is still key for consumers.
fisker karma tesla model s

Mismatched motors: Tesla and Fisker both built the wrong cars for their tech

Tesla’s Model S is built like a touring car with the engine of a supercar, while the stylish Fisker Karma can’t hit the speeds its design suggests, but can motor for miles with a hybrid design. Both cars would be better off if they simply swapped drivetrains.

Will Tesla’s media war make the Model S the next Corvair?

One bad review wouldn’t have scratched Tesla’s widely lauded Model S, but Tesla’s vendetta against its author might make him the next Ralph Nader, and the car another footnote in history.
Technology is watching my every step, and I love it

Technology is watching my every step, and I love it

The latest fitness gadgets trumpet your exercise to the world – and use peer pressure to keep you moving.
BlackBerry’s new killer feature Battery freedom

BlackBerry’s new killer feature? Battery freedom

By shirking the trend toward built-in batteries and adding a few of its own innovations, BlackBerry addresses one very real problem for those who rely on their phones day in and day out.
Future PCS

The PC isn’t ready to die, it’s ready for a rebirth

Desktops sales have slowed because manufacturers have let their designs stagnate, but the need for a comfortable machine you can work on hasn’t gone away. Who will reinvent the PC and reap the rewards?