Ross Rubin
Former Digital Trends Contributor
Ross Rubin is principal analyst at Reticle Research, an advisory firm focusing on consumer technologies, and the founder and editor of Backerjack, which covers the world of crowdfunded product innovation.
The more Fires Amazon lights, the more its flame flickers
Amazon made waves when it released the Kindle back in 2007, but its newer efforts, like the Fire TV and Fire Phone, are bringing in diminishing returns for the Web's top retailer.
Increasing the Surface tension: What’s really going on in Microsoft’s mind?
Image used with permission by copyright holderMicrosoft has lost $1.7 billion on Surface so far, according to one recent analysis — renewing questions about the role of Microsoft’s would-be laptop conqueror. It doesn’t matter: Despite facing complaints from every corner (and that includes this site), Surface may still be doing exactly what Microsoft wants. (Maybe not the losing money part.) […]
Here’s why TiVo’s founders just crashed and burned with Qplay
The same duo that revolutionized TV viewing with TiVo just fell flat on their faces with Qplay, which folded within six months of launch. So what went wrong?
There’s a universal language for the smart home, but all won’t join AllJoyn
AllJoyn promises to unite the smart home under one common language, but there’s one problem: A handful of companies refuse to get join. Here’s why they’re holding out, and what it means for your connected dream home.