Skip to main content

Fitbit soared to the No. 1 spot in Apple’s App Store on Christmas

fitbit was the no 1 free app in apples store on christmas day surge
Image used with permission by copyright holder
Fitbit reigned as the top wearable in Apple’s App Store on Christmas. The leader of the wearables market boasted the No. 1 free app in the App Store on December 25, which seems to indicate a bevy of device activations.

The Fitbit app soared 20 spots to claim the No. 1 position in the Apple App Store’s top chart of free apps in the U.S. during Christmas afternoon, according to Quartz. Unsurprisingly, Fitbit has thrived in the fourth quarters of previous years. Last fourth quarter, the company sold about 5.3 million devices, more than the previous three quarters combined.

Recommended Videos

Fitbit has been the most downloaded health and fitness iOS app every day in December, according to data from mobile analytics firm App Annie cited by Quartz. Christmas Day was the first time its app was the top free Apple Store app. (Fitbit’s app was still the No. 1 free iOS app as of the publishing of this article.)

Earlier this month, the International Data Corporation (IDC) released a report forecasting 214.6 million worldwide shipments of wearable device units in 2019. In 2015, the firm expects 80 million shipments of wearables.

There has been plenty of talk about smartwatches killing off activity trackers like those manufactured by Fitbit, Jawbone, Garmin, and others. While those expectations are likely premature, IDC notes that smartwatches are and will remain the most popular category of wearable devices.

Jason Hahn
Former Digital Trends Contributor
Jason Hahn is a part-time freelance writer based in New Jersey. He earned his master's degree in journalism at Northwestern…
Apple reveals how much it paid to App Store developers in 2021
App store icon showing three notifications.

Apple paid out a total of $60 billion dollars to App Store developers in 2021, data released by the tech giant this week revealed.

The company said that since the App Store’s launch in 2008, $260 billion has been paid to App Store developers globally, up from $200 billion a year earlier.

Read more
The metaverse is ‘off limits’ for Apple’s upcoming VR headset
A person wearing a virtual reality headset.

News on Apple’s upcoming mixed reality headset has been accelerating in recent weeks, with several fresh reports shedding further details on the project. Now, reliable reporter Mark Gurman has chimed in with his thoughts on Apple’s vision for the device.

In his latest Power On newsletter, Gurman explained that Apple’s headset will be used primarily for short bursts of activity rather than prolonged sessions. This contrasts with other companies that are seeking to build a "metaverse" of immersive experiences that replicate real life in a digital realm.

Read more
Apple’s AR headset could now come with 3 immersive displays
Apple VR Headset Concept by Antonio De Rosa

Apple’s upcoming mixed reality headset is a hot topic in the world of leaks and rumors, with a big reveal potentially coming later this year. Now, a new report has claimed it will come with three screens for your viewing pleasure.

The report comes from the industry analysts at Display Supply Chain Consultants (DSCC) and outlines ten predictions the firm has for the display industry in 2022. In a section covering Apple’s forthcoming headset, DSCC indicates its belief that the device will incorporate three display modules, comprising two MicroLED panels and one AMOLED display.

Read more