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Apple Takes January Sales Beating

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Apple Takes January Sales Beating

January sales of the iPod were down 14% over the same time in 2008. Mac sales had dropped 6%. It wasn’t a very good month for Apple, according to new figures from NPD Group.

iMac sales in particular had suffered, more so than PCs. In part that’s due to a lack of new models, but even a price drop for the MacBook hasn’t really helped.

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This comes after Apple reported strong sales during 2008, and doesn’t bode well for the rest of 2009. However much it’s established as a good brand with strong identification and loyalty, as the credit crunch deepens, it’s likely that people will be looking more to price.

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